MILO MY unlocks AR experience with Year of the Tiger gold tins

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MILO Malaysia has launched its first-ever limited edition gold makeover MILO Tin in celebration of the Year of the Tiger this Chinese New Year. Designed to commemorate the local national football team, Harimau Malaya, the limited edition gold tins take on the crouching tiger with a Malaysian twist. The tins showcase two designs, one featuring a female and the other a male athlete at the front to commemorate the local football heroes.

At the same time, the brand has also unveiled an AR gamification experience that allows consumers to play and win by scanning the QR code. The game is available nationwide from 10 January to 28 February.

milogame

Working with production agency, CONTEN.T, MILO Malaysia rolled out two unique experiences for its shoppers and customers. The first taps into AI image recognition technology to unlock an exclusive, customers-only game with a real-time nationwide leaderboard. According to the agency, this keeps the shoppers and consumers focused on "wanting to achieve higher scores alongside an experience that stitches the physical and digital harmoniously". A+M has reached out to the agency for additional information regarding the game and its marketing strategy.

tigerdance

The other is an AR experience that allows shoppers to summon a virtual "Tiger Dance” anywhere in their space with the scan of a QR code at its participating outlets."This unique experience was put together surrounding the iconic MILO tin, now in gold. We want consumers to experience the unlocking like an auspicious treasure within the MILO Gold tin; that's where the real excitement lies," said CONTEN.T managing director, Jason Ang.

milocny

Aside from the AR gamification, MILO Malaysia is also giving 10 of its consumers an opportunity to win a limited-edition gold MILO truck collectors set. According to MILO Malaysia, the addictive Chinese New Year-themed experience plays on the fitting character of a roaring tiger that welcomes the consumer with speed, strength, and power.

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