MILO celebrates Singapore spirit with limited-edition sachet packs

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Chocolate malt beverage brand MILO is looking to celebrate Singapore's spirit of excellence with a range of limited-edition MILO special edition sachet packs. The packs will feature six curated designs that aim to encapsulate the unique spirit of being Singaporean.

From mid-June, Singaporeans will be able to purchase milo packets with words such as 'chiong', 'garang', 'stylo, 'kilat' and more. These packs will be available in four different MILO variants, namely 3-in-1, Gao Siew Dai, Original and the newly launched Gao Kosong which has no added table sugar.

These variations were previously only available in pouch and tin formats.

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Alongside the new sachets, MILO also released a special brand film illustrating some of the six different words such as a mother who is 'chiong-ing' and trying to wake her son up in the morning or a 'stylo' office lady who is preparing for a big presentation, all with MILO at the ready to fuel them.

Alongside the new product launches and brand film, MILO is also launching 100 'Huat' golden sachets that have been hidden in the MILO special edition sachet packs. If found, a consumer can redeem 24K gold.

The news comes shortly after MILO signed a sponsorship agreement with the Olympic Council of Malaysia (OCM), reaffirming their longstanding annual partnership since the 1950s.

Through the course of this partnership, MILO has commited to providing financial sponsorship for Malaysian contingents to compete in the Olympic Games along with other international multi sports events. As MILO has also been the official sponsor of all multi-sport games co-organised by OCM and the government, including the SEA Games and Commonwealth Games held in Kuala Lumpur, this partnership agreement reinforces the beverage company's dedication to the nation's sporting landscape.

“As part of Nestlé’s aim of encouraging healthier lifestyles among Malaysians, for the past seven decades, MILO has been dedicated to shaping the future of sports in the nation,” said Juan Aranols, CEO of Nestlé Malaysia. Aranols also added that through its continued collaboration with OCM, Nestlé, MILO's parent company, remains committed to inspiring the next generation of Malaysian athletes.

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