FB parent Meta launches regional campaign targeting SMBs in 7 APAC markets

Meta has launched a regional campaign across APAC to build awareness of its tools that can help businesses connect with audiences. Consisting of a series of ads, the videos centre on revealing the product of a small business in a creative way. The campaign "Good Ideas Deserve To Be Found" consists of a series of 15-second ads which bring to life the stories behind nine different SMBs from countries and regions including Australia, Hong Kong, Indonesia, Japan, South Korea, the Philippines and Thailand.

The campaign is built on the insight that there are millions of good ideas out there, but running a business and making it stand out to customers can be difficult.

https://vimeo.com/690812169

“The last two years have been a uniquely testing time for SMBs, providing some serious challenges with store closures and new opportunities with the explosion in digital retail. With this campaign, we wanted to draw attention to the wealth of resources available to help them use digital tools to even better effect, with the potential to create truly global businesses," said Alex Sloane, director of marketing, Meta Australia and New Zealand.

Each of the creative executions centre on revealing the "invisible product" of a small business. One of the videos shows a boy wearing a bike helmet and pads apparently floating along before an Instagram ad unit reveals the bike he is riding. Another video features a woman practicing Jiu Jitsu apparently alone before revealing she is sparring with her instructor. Sydney-based creative agency Now We Collide said the campaign will be distributed via digital channels and Meta-owned platforms. 

MARKETING-INTERACTIVE has reached out to the agency for more details of the campaign.

https://vimeo.com/690817855

"We’re excited to be involved in a campaign that would help out many SMBs across APAC, especially as it was filmed at one of the more challenging periods of the pandemic. By bringing the client into the studio virtually, we were able to closely collaborate throughout the production process, making approvals frictionless. We streamlined the process through live video offline edit sessions, bringing together various stakeholders from different locations across the globe," said Ryan Bodger, chief creative officer of Now We Collide.

Speaking of the production process, Keir Maher, CEO of Now We Collide, said, "One of the more positive things the pandemic has given us is the ability to work in ways we never thought possible. Quick adaptation to change s built into our production processes and methodologies now."

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