Mediacorp is rolling out refreshed logos for its suite of digital, free-to-air and audio platforms and products from 1 February 2023. The new visual identity will consist of Mediacorp’s “M” prefix featured prominently in the individual logos, each rendered in a sleek, single or dual-colour scheme. The design aims to drive all audience interactions and communications back to the main Mediacorp brand, strengthening its collective presence and showcasing the extensive reach of the entire media network through a harmonised and unified look.
According to the company, in keeping with the rich heritage and strong brand equity Mediacorp has built over the years, the core design of each individual product has been retained but updated using a bold approach for maximum impact in today’s digital-first environment. This has been achieved by streamlining the logos using a modern and mono- or dichromatic 2D effect, while maintaining the composition and colour palette of the products – signalling Mediacorp’s continual evolution in staying ahead of new trends and technologies, while staying true to the brand that audiences are familiar with.
Together with the refreshed logos, Mediacorp will also be introducing the Mplifier, a new set of graphics to further amplify the association between the Mediacorp brand and its products. The Mplifier – a stylised upward-pointing arrow forming half of Mediacorp’s “M” prefix that is meant to convey the brand’s constant strive for progress – will be applied consistently across all platforms, communication channels and marketing materials as a unifying visual cue for Mediacorp’s products.
Oliver Chong, head, marketing and communications, Mediacorp said, “The bright new design of Mediacorp’s refreshed logos is a visual representation of our purpose as the national media network in delivering new experiences and compelling content built around our audiences’ consumption preferences.”
He added that the design is “fresh and familiar at the same time, achieving the best of both worlds – driving a consistent overall brand narrative, yet retaining the robust brand equity we have nurtured over the years”.
“We hope the collective impact of the logos will reinforce Mediacorp’s role in engaging audiences across all touchpoints in their lives, and convey our constant efforts to connect deeply with our communities,” Chong said.
To familiarise audiences with the fresh look, the logos will be soft launched on 16 January via on-air channel bugs, as well as via GIFs and videos across the respective social media platforms. These animations will depict the transition to the new logos, before the visuals are officially launched on 1 February.
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