Netflix has struck a distribution deal with Mediacorp that will see 55 of Mediacorp’s titles being offered to the global streaming giant’s markets in Singapore, Malaysia and Brunei. Available in the three territories from 1 August to coincide with Singapore’s birthday month, a multilingual medley of classic Mediacorp content in English, Chinese, Malay and Tamil will be displayed in a dedicated “Singapore, Now Streaming” row on the Netflix interface.
Through this, the deal dovetails with Mediacorp’s mission as the national media network to shine a spotlight on Singapore storytelling. It also exemplifies Mediacorp’s engagement of external players to ramp up the reach of its productions.
Raphael Phang, manager, Content Acquisition, Netflix said: “As a Singaporean growing up with a lot of these classic shows and films myself, I am incredibly excited to enrich the Netflix catalogue with these best-in-class Singaporean stories that are made in Singapore, by Singaporeans, for Singaporeans, to celebrate this National Day. By making these titles easily accessible through Netflix, we hope that it will reignite the joy they’ve brought to many Singaporeans over the decades, but more importantly introduce these great works of art by some of the best local filmmakers to the younger generations.”
Jesslyn Wong, vice president of content distribution, Mediacorp said: “We are proud to showcase our local stories to a broader base of regional Netflix subscribers this National Day. This partnership points to the value we continue to place on content collaborations in powering audience engagement, both in and beyond Singapore. We are confident that Netflix users will be captivated by our curation of Singaporean tales told by Singaporean talent, and hope this taste of our uniquely local flavours will encourage new and existing audiences to explore the extensive array of wonderful work we have to offer.”
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