Media intelligence firm CARMA launches in ID as it continues Asia expansion

Global media intelligence company CARMA has launched in Indonesia as part of its on-going expansion in Asia. Alongside its expansion, it has named Amira Kanifah to lead business development from Jakarta.

Kanifah brings with her over 10 years of experience in market research in Asia having worked with companies such as Nielsen and Kantar.

Don't miss: CARMA Asia's Andrew Nicholls: 'Elevate your PR game for now and beyond'

“I’m looking forward to working with Kanifah to better serve our clients and support our expansion plans in Indonesia. Her track record in the market as a trusted advisor to organisations and her local network will extend CARMA’s reputation as a leader in software and research solutions.”

The expansion into Indonesia comes as CARMA notes "tremendous growth" for the company in Asia in a "relatively short space of time" to become a key market globally, according to CARMA Group CEO, Mazen Nahawi. "Our expansion into Indonesia underpins a deepening of CARMA’s commitment to the region,” he said. 

Adding on, CARMA's Asia managing director, Andrew Nicholls, noted that Indonesia is both an important market for existing CARMA clients, and a key growth opportunity with “a vibrant media and PR industry”. 

Indonesia has been seeing a lot of growth lately as it looks to make it easier to attract global talent and investors with an upcoming golden visa programme which aims at offering international talent and investors a longer stay permit, according to The Jakarta Post. 

The news came after a cabinet meeting with President Joko Widodo and Tourism and Creative Economy Minister Sandiaga Uno. Following the meeting, Sandiaga told reporters present that the golden visa could significantly impact Indonesia's efforts to attract more foreign talent as well as investments which could then create more job opportunities locally. 

He noted that the golden visa will look to attract talent in the digitalisation, health, research and technology space and that he hopes that it will attract more entrepreneurs and foreigners into the country. 

Related articles:
Ambilhati and FAB Indonesia launch new creative agency with digital focus
Publicis Media picks senior client leads for Adobe account in APAC region
Ogilvy launches AI Accountability Act as part of inclusive influence commitment