McDonalds x NewJeans collaboration to land in Malaysia this week

Fast food giant McDonald's is expanding its collaboration with South Korean pop girl group NewJeans and is (finally) bringing the collection to Malaysia. The partnership spans ten different markets in Asia and has been gradually making its way across the region since it was first announced in May this year by McDonalds.

The collaboration kicked off in South Korea on 1 June and is expected to land in Malaysia on 7 September, according to a video posted by McDonald's on social media. McDonald's Malaysia has been teasing the collaboration on Instagram since yesterday. 

It has also arrived in countries such as the Philippines, Thailand, Indonesia and Brunei with release dates for Singapore and Vietnam yet to be announced. The collaboration is expected to be landing in Hong Kong and Taiwan in October.

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The collaboration featured special packaging and merchandise, designed with NewJeans fans in mind. The packaging features the NewJeans mascot which is a rabbit as well as the M logo which is a symbol of McDonald's identity. The NewJeans Chicken Dance Campaign, as it is called, will also feature advertisements with the girl group and different packaging for specific chicken menu items.

The campaign was amplified in other regions with the addition of a Chicken Dance Competition which called for people to mimic dance moves by NewJeans and to post it on social media. While no information has been released regarding a dance competition in Malaysia, a statement from McDonalds on the competition in Indonesia revealed that a prize of five flight tickets to South Korea would be offered as a prize. 

A+M has reached out for more information.

The collaboration with McDonalds comes shorty after Spotify teamed up with NewJeans to celebrate the release of their sophomore EP Get UP with new content, immersive pop-ups and digital experiences.

To fuel the excitement for the release, the campaign included a Bunnyland digital experience that allows Spotify users to discover which member of the quintet, is their “hero” based on their music tastes.

Fans will be matched to a cartoon version of either MINJI, HANNI, DANIELLE, HAERIN or HYEIN and will have the opportunity to listen to a Spotify playlist specially curated by the member chosen. For fans curious about what else NewJeans is listening to, the rest of the members’ curated playlists are also available.

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