McDonald's HK and Baby Shark inspire children to go green with expanded campaign

McDonald’s Hong Kong and The Pinkfong Company, the global entertainment company behind Baby Shark, have come together again to inspire children to go green and protect the environment with the expanded Baby Shark-themed Happy Meal Book campaign.

This comes after McDonald’s announced its first partnership with Pinkfong’s Baby Shark to launch a series of children’s storybooks focusing on environmental education to encourage everyone to practice green living together.  The series aims to educate the next generation on sustainability with engaging content, helping to build awareness for environmental protection starting from a young age. 

This second partnership between The Pinkfong Company and McDonald’s Hong Kong kicks off by inviting kids and families again to be involved in small practical actions such as saving energy, water, and electricity, reducing carbon emissions, and avoiding plastic products, to protect the planet based on the 3R keywords (recycle, reuse, reduce). 

To promote the campaign, the partnership offers anyone who purchases Happy Meal a chance to choose between the Baby Shark Meal Books, which focuses on energy conservation, water conservation, and carbon reduction, and one of a new set of three children's colouring games, "Electric Boy", "Precious Droplet" and "Fresh School" as a gift at all McDonald's restaurants in Hong Kong from 17 August while supplies last. 

Along with the on-site Happy Meal Book promotions, the campaign will also roll out a music video revolving around environment protection featuring the pop-culture star Aaron Kwok from 22 August. The video will be visible on TV advertisements and official Pinkfong and Baby Shark YouTube channels on the same day.

To highlight eco-friendly furniture to the next generation, the partnership also offers children a taste of on-site experiences at the newly built McDonald’s restaurant in Tai Wo, which has received LEED & LEED Zero Certification, for highlighting environmental messages through eco-friendly architecture.

Commenting on the campaign, Gemma Joo, chief business officer at The Pinkfong Company said, “We’re delighted to partner with McDonald’s Hong Kong again to invite kids and families to join the actions to save our planet and to build an environmentally conscious business partnership for a better future.”

“Committed to making the world a better place through joyful content, The Pinkfong Company will always remember and fulfill the responsibility of the safe and happy future of children,” she added.

Don't miss:  McDonald's HK dives in deeper with sustainability initiative alongside Baby Shark and Aaron Kwok

In a conversation with MARKETING-INTERACTIVE previously, Randy Lai, CEO of McDonald’s Hong Kong, said that in order to be at the forefront of the market, McDonald's must have a deep understanding of our customers and their evolving behaviours.

"We have seen our customers being increasingly sustainability conscious. With the implementation of our new plastic reduction initiatives and the launch of Happy Meal books on sustainability, McDonald's is demonstrating our commitment to sustainability by taking a step further towards protecting the environment and educating the next generation. We also urge industry players to drive innovative initiatives on sustainability together, and continue promoting these essential initiatives it to the community," Lai added. 

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