McDonald’s unveils McNugget-shaped gaming device for Tetris in China

McDonald's China has wowed Chinese consumers with a new Chicken McNugget-shaped handheld gaming device for Tetris (俄羅斯方塊).

The gaming company announced the news on its Twitter on 25 May, and said the new device is only available at McDonald's in China for a limited period of time. "What happens when Tetris meets a Chicken McNugget? Exclusively available at McDonald's in China for a limited time, fans can play Tetris on a Chicken McNugget game device," said the tweet.

The tweet has garnered nearly 2,000 likes, over 100 comments and 555 reposts as of 31 May, with some netizens saying the device looks retro and awesome, while some said they wish the device could be released worldwide, a check by MARKETING-INTERACTIVE saw. 

According to the teaser photos on Tetris' Twitter, the gaming device is deep-fried-coloured and has an uneven surface, resembling the real Chicken McNugget. The device is equipped with rotation, pause, sound power and arrow buttons. The McDonald’s “M” logo is also displayed on the bottom right of the screen. Meanwhile, the device comes with a McNuggets-themed box that includes a McDonald’s bag.

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MARKETING-INTERACTIVE has reached out to McDonald's for more information.

Most recently, McDonald's has promoted Asia CMO Eugene Lee to international CMO for the international developmental licensed (IDL) segment. In his new role, Lee oversees all international regions outside of the US including Latin America, Europe, Middle East and Asia. 

While in Taiwan, McDonald’s teamed up with advertising agency Leo Burnett Taiwan and new media artists to create a series of donation wallpapers back in March, providing a convenient and unique way for consumers to make online donations at any cashiers across the country. 

In Taiwan, uniform invoice (統一發票) is not just used to document payments and business transactions, but also a chance to win lottery. Every invoice people get after buying stuff represents a ticket to enter the Taiwan government’s receipt lottery, with prizes ranging from NT$200 to NT$10 million. People may either keep the paper invoice or donate it in donation boxes at stores across the country. While donated invoice is a major source of income for charities, most paper digital invice disappear amid the rise of digital payments.

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