McDonald’s SG crowned Marketer of the Year at #MarketingExcellenceAwards 2021

McDonald’s Singapore has claimed the coveted “Marketer of the Year” crown at MARKETING-INTERACTIVE's Marketing Excellence Awards Singapore 2021 with six gold and five silver wins.

The fast-food retailer turned heads with its impressive campaigns "McDonald's My Happy Table" and "McDonald’s x Hershey’s - Spotify", claiming top wins in categories such as Excellence in Marketing to a Specific Audience, Excellence in Media Strategy, Excellence in Response to COVID-19, Excellence in Viral Marketing and more. 

Coming in second place was PCCW OTT (Singapore), with its campaigns "Viu: Streaming made sensational for all" and "Viu Survive The Night Challenge", which helped impress the awards jury and lead them to scoop up three gold, two silver and two bronze trophies.

Following the launch of Disney+ earlier in February, The Walt Disney Company also had an amazing feat, winning three gold, one silver and one bronze trophies. Its campaign "Where in Time Is Loki?" received high praises from judges across categories including Excellence in Content Marketing, Excellence in Customer Engagement, Excellence in Digital Marketing, Excellence in Event Marketing and Excellence in Gaming. 

Other notable wins included Yeo Hiap Seng, New Balance Singapore, Shopee, Singtel, StarHub, FairPrice Group, CPF Board, Edrington Group and foodpanda Singapore. 

Check out the full list of winners here.

Judged solely by an independent panel of respected industry experts, and updated each year with new categories that cater to the modern marketer, MARKETING-INTERACTIVE’s Marketing Excellence Awards has become the premier platform for brands to showcase their marketing excellence in campaigns across Singapore.     

MARKETING-INTERACTIVE would like to extend a huge thank you to our judges for giving up their valuable time to thoroughly review and score every single entry. Congratulations to all of our finalists and outstanding winners during such a challenging year – we look forward to seeing what you’ve got in 2022!