McDonald's HK invites Jay Fung to bid farewell ahead of store renovation

McDonald's Hong Kong has launched a farewell party before the renovation of its flagship store in Admiralty Centre, assuring Hongkongers that it's not a goodbye but a temporary farewell until they return soon. 

As part of McDonald's Hong Kong's 50th-anniversary celebration, the renovation of the Admiralty store will conclude in mid-April, featuring a refreshed, modern design and the enhanced customer experience in line with the brand's ethos of being "People-obsessed, customer-first, and innovate for growth". The branch will be adorned with barriers featuring McDonaldland characters and the message "See you soon, it’s not a goodbye!", featuring the records set by the branch over the past years.

A spokesperson from McDonald's Hong Kong told MARKETING-INTERACTIVE that the campaign targets the general public in Hong Kong, with a particular emphasis on customers in the Admiralty area. “Its focus to serve customers around Admiralty reflects the store’s significance as a community hub and its status as a globally recognised, high-performing outlet,” the spokesperson added. 

Done in collaboration with creative agency DDB Group Hong Kong, the campaign includes a surprise performance by local singer Jay Fung at the farewell party last Wednesday (12 March). He performed songs such as "See you soon, it’s not a goodbye!" (會再見的), aligning with the campaign’s theme and bringing a sense of continuity and optimism.

Fung was selected for his ability to resonate with a broad audience through his music and approachable personality, according to the spokesperson. His involvement also seeks to honour the frontline staff’s dedication, boosting morale and reinforcing McDonald’s "people-obsessed" culture. Additionally, featuring Fung adds an emotional and cultural layer to the campaign, leveraging his appeal to engage both customers and staff during the temporary closure and reopening phases, creating a memorable and positive association with the brand.

The promotion of the store renovation and farewell party is conducted through targeted digital channels, specifically social media platforms and electronic direct mail (eDM) sent to customers. Additionally, the spokesperson said that McDonald's is committed to ongoing store renovations across its network as needed, with the aim of enhancing the overall customer experience.

McDonald's Admiralty Centre in Hong Kong has been an innovative hub since 2006, introducing free Wi-Fi and the "Experience of the Future" concept with self-ordering kiosks and touchless amenities in 2015. Globally ranked as the second busiest McDonald's, serving over 1,000 customers hourly at peak times, the store has welcomed more than 24 million patrons in a decade, selling millions of fries, McWings, and coffees. 

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Back in January, McDonald's Hong Kong launched a campaign to celebrate its 50th anniversary and thank all citizens for their companionship over the years.

Done in collaboration with creative agency DDB Group Hong Kong and media agency OMD Hong Kong, the year-long campaign aims to highlight McDonald’s role in the cherished memories of Hongkongers, uniting both young and old in a shared celebration of the brand’s significance in the city.

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