Maybelline and MRM Thailand #SpreadGoodVibes with AR campaign

Maybelline Thailand has partnered with digital marketing agency MRM to #SpreadGoodVibes through a fun, interactive AR campaign that helps share positivity digitally during the COVID-19 pandemic.  

Under this campaign, an interactive AR filter available on Facebook and Instagram shows animations in response to users’ gestures - the bigger the smiles, the greater the number of winks and kissed blown, the larger the animations.

Five beauty influencers have also been engaged to spread the campaign message and introduce three new unique makeup looks that celebrate the brand’s pillars of strength, passion and positivity. Content created includes tutorials for complete make-up looks and product education, which has been shared on the Maybelline Thailand’s social media accounts (Facebook and Twitter).

Sukanya Kiravittaya, brand general manager, Maybelline Thailand said it is important to always stay positive, especially during this challenging period. "Maybelline is a brand that keeps promoting positive vibes and we would like to bring joy and lift Thai spirits. We hope that the fun AR technology will help encourage people to share their passion, as well as to take care of their emotional wellbeing as we go through this unprecedented crisis," Kiravittaya added.

“We all know the power of positivity, so we have collaborated with Maybelline to create this lighthearted campaign message, to help #SpreadGoodVibes as we work together to overcome the challenge of COVID-19”, Sukit Kittinuntakul, general manager, and Roe Laophermsook, creative technologist, MRM Thailand added.

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