
Maybank unveils parody video for scam alerts featuring Snoop Dodge and BlekPink
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Maybank's latest scam awareness music video titled “Macam Yes, Maybe Not” aims to amplify the Bank’s message to the public on the importance of remaining vigilant and cautious when banking online and in safeguarding their personal banking details.
The contemporary, comical and catchy music video is a parody of prominent international and local musicians crooning their way through various scam tactics currently plaguing the public and methods of protecting oneself against such scams. The three-minute music video has already garnered close to four million views on Youtube within two weeks.
Using parody singers Snoop Dodge, Jay Ciao, Rings and BlekPink as a creative way to demonstrate the tagline “Macam Yes, Maybe Not”, the video aims to appeal to all walks of life and is inclusive, covering the main languages spoken in Malaysia including Bahasa Melayu, English, Cantonese and Tamil.
According to Maybank, Given the rise of scams in Malaysia and globally since the pandemic as more individuals migrate to the use of online banking services, the company seeks to broaden the awareness of scam methods to the different segments of society, cutting across the various customer demographics including age, gender and ethnicity.
"Macam Yes" is a colloquial term familiar to the Malaysian public and used in the music video to highlight that many scammers exploit the victims with persuasive tactics. Therefore, “Macam Yes, Maybe Not” is a simple message of always questioning oneself over an offer that seems too good to be true. It reminds the public to not easily fall prey to attempts by fraudsters to scam the public into revealing their personal banking details. A+M has reached out to Maybank for additional information on the campaign.
The bank has been constantly updating the public on its scam awareness campaigns, initiatives and regular safety and security feature updates for its online banking web and app, Maybank2u. Maybank also urges the public and its customers to do their part in continuously protecting themselves by ensuring their personal banking details are kept safe and never shared with a third party.
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