Marrybrown breathes new life into JB 'Red House' tourist spot with mural

Marrybrown has created a mural at its latest outlet at one of Malaysia's tourist spots - the Red House along Johor Bahru's Jalan Tan Hiok Nee. Done in collaboration with local mural artist Sam Lim, the mural aims to enliven the cultural building and focuses on the theme "Around the World". It depicts a train carrying Marrybrown’s dishes to Malaysians nationwide and global fans, introducing local Malaysian delicacies to individuals across the globe.

According to Marrybrown, it is is the first and only quick-service restaurant to open an outlet in a local tourist spot. Marrybrown's founder and managing director, Nancy Liew, explained that Jalan Tan Hiok Nee has grown to be a trendy historical destination for both local and tourists alike, as it is melded with a combination of new and traditional shops catering to the modern lifestyle while serving as a reminder to the community that the past is not forgotten.

Liew added also that the fast-food chain was pleased to with Lim to create the mural and give a brand-new look to the historical "Red House". "It symbolises Marrybrown's 40 years journey from a humble start as a Malaysian brand in Johor Bahru to introducing local food that Malaysians are proud of to different countries. We appreciate the support from our Memang Best fans throughout these 40 years and we will uphold our mission to bring innovative dishes and best service to Malaysians,” she said. A+M has reached out to Marrybrown for additional information regarding its future branding and marketing strategy. 

The "Around the World" theme has been used as a marketing strategy by Marrybrown for quite some time. Last December, it tied up with content creator Jared Lee to promote its Tom Yam chicken in the most surprising and funny way possible that Malaysians were able to relate to. The brand explained that it wanted to up the ante on its social media marketing by creating unexpectedly humorous content with Lee while it highlighted its new offering. The campaign was done in collaboration with SLPR Worldwide Group. 

"Consumers expectations towards brands are continuously shifting and they are looking for more exciting stories that they can share or spark conversations with their friends and family. This is where digital storytelling comes into play across different stages of a consumer engagement journey," said the agency's senior partner and chief operating officer for Southeast Asia, Leon Tang, back then.

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