MARKies Awards 2022 Hong Kong winners unveiled

We are slowly emerging into a new world with the easing of restrictions which is also impacting consumer behaviour and trends. However, creativity and innovation remain at the heart of all that is marketing today, and celebrating these elements was crucial to us at this year’s MARKies Awards.

Taking home the coveted overall “Best of Show – Campaign” is YSL BEAUTY RECORDS and Pontac emerged victorious in the “Best of Show – Agency” category.

The team at YSL BEAUTY RECORDS had their hand full winning four golds, one silver and two bronze trophies.  

YSL BEAUTY RECORDS was launched to boost YSL’s social media presence in the local market and differentiate the brand, it also aims to recruit new and younger customers, entertain our customers and increase their brand stickiness, as well as overcoming sales impact under the pandemic and strengthen YSL’s eCommerce channels.

The team wishes to reproduce the look and feel of a physical event with WEB AR , UNITY & HTML5 technologies on a Virtual Event Website, instead of just letting consumers experience the brand through Facebook or Instagram, along with full funnel strategies ranging from KOL endorsement, media coverage and digital activation. 

Meanwhile, Pontac took home the large haul of six gold, two silver and two bronze trophies. Across the 2 campaigns Pontac entered, the campaign “YSL BEAUTY RECORDS”, which was done for the client YSL BEAUTÉ HONG KONG, won four gold, one silver and two bronze trophies. 

Meanwhile, another campaign in partnership with Charlotte Tilbury titled “2021 Member Loyalty Programme” won two golds and one silver trophy.

Coming in at a close second was CruiSo Digital Solutions which secured four golds for its campaign “csl. 5G x MIRROR – Experience the World Differently” Campaign. Other big winners included M&C Saatchi Spencer, PRIZM Group, Hardchi Creative, DDB Group Hong Kong. 

This year’s entries were filled with unrivalled creativity and innovative marketing professionals who pushed boundaries. The celebrations took place in Nina Hotel Tsuen Wan West on 8 July 2022. MARKETING-INTERACTIVE would also like to thank our 27 judges who took time out of their busy schedules to go through the entries,

Congratulations to all of this year's winners. Please check the full list of winners here.

Related articles:

Agency of the Year and MARKies Malaysia 2022 shortlists unveiled

#MARKiesAwards Singapore 2022 shortlist unveiled