Marketing Excellence Awards Philippines 2021 shortlist unveiled

MARKETING-INTERACTIVE is thrilled to announce the shortlist for the inaugural edition in the Philippines of its flagship awards programme, the Marketing Excellence Awards.

The awards aim to reward and celebrate outstanding work from across the marketing communications spectrum, from creative advertising, to PR, to market research, and everything in between.

The finalists are competing across 40 categories open for entry covering diverse marketing disciplines with all entrants competing for gold, silver and bronze trophies. The coveted title of “Marketer of the Year” will go to the best performing entrant across all categories.

The awards were judged by 24 client-side marketers. One of the jury members, Allenie Caccam, head of marketing of Philippines, AirAsia, said: "The entries were nothing short of inspiring as I was able to see the importance of truly understanding the consumer's pain points and addressing them to stay relevant amidst the changing consumer landscape brought by the pandemic."

Additionally, jury member, Marc HilMacalua, VP for growth and digital marketing, CarParts.com, added: "It is really great to see marketing teams maintain that important balancing act between empathy and efficiency for their campaigns during these extraordinary times.”

So who impressed our judges? Here are the 2021 MEA Philippines finalists:

1. Excellence in Advertising
• A-Plus All Weather Paints, A-Plus Paints
• Coke Grab #ComboDeals: Becoming Number 1 Beverage for Meal Pairings on PH’s Top FSA, COCA-COLA Philippines
• Doritos AR Quest, Snack Phils

2. Excellence in B2B Marketing
• Homegrown Circle, Ayala Malls
• Workplace Solutions, KMC Solutions
• Unboxing: An Experiential Virtual Ideation Event, San Miguel Foods - Great Food Solutions

3. Excellence in Brand Awareness/Brand Strategy
• Ultra Panalo sa UltraPak, ADM AN Philippines (Neovia Philippines)
• Project Sustainable Future, Allianz PNB Life
• A-Plus All Weather Paints, A-Plus Paints
• Homegrown Circle, Ayala Malls
• 100 Reasons to Miss Hong Kong, Hong Kong Tourism Board

4. Excellence in Communications / Public Relations
• Dole Cash Prizes Araw-Araw Base sa Sikat ng Araw (Cash Prizes Everyday Based on Sunshine) and Plantation Pachinko, Dole Philippines
• Panatang Sanofi, Sanofi Philippines
• Shifting the Idea of Beauty: Unilever Launches BeautyHub.PH to Usher in a More Inclusive Beauty Industry, Unilever Philippines
• Manny Pacquiao Launch, Vizta

5. Excellence in Content Marketing
• Ayala Malls Pasyal, Ayala Malls
• GMA Makulay ang Buhay, GMA Network, Knorr - Unilever Philippines
• Grab #LugawIsEssential, Grab PH
• Lazada Surprise Birthday Supershow, Lazada
• Build Your Financial Wellness During the Pandemic, Moneymax
• All Things Hair, Philippines - Creating High Performance, SEO-Driven Content To Engage Consumers, Win At Search and Accelerate Organic Traffic Growth, Unilever Philippines

6. Excellence in Corporate Social Responsibility
• ADM Cares Donation to PCSP's Bantay ASF sa Barangay, ADM AN Philippines (Neovia Philippines)
• Allianz Ride Safe, Allianz PNB Life
• GMAsk Campaign, GMA Network
• DepEd TV on GMA, GMA Network, Department of Education (DepEd)
• Peso Smart, Manulife Philippines
• Project Haven, Winston

7. Excellence in Customer Engagement
• HomeTown Stories, Ayala Malls
• Hatid Saya Para Kay Ate at Kuya, Ayala Malls
• U.P. Town Center Artists' Alley, Ayala Malls U.P. Town Center
• Ayala Malls - Gift of Happy, AyalaLand Malls
• 2021 Tap Mo Na ‘Yan (Make 2021 Over the Tap), foodpanda Philippines
• The 53rd Shell National Students Art Competition, Pilipinas Shell Petroleum Corporation
• Team BakuNanay, Sanofi Philippines and theAsianparent Philippines
• All Things Hair’s Data-Led Ecosystem Creates Engaging Customer Experiences That Matter, Unilever Philippines

8. Excellence in Data-Driven Marketing & Consumer Insights
• Trigger-Based Marketing, Bank of the Philippine Islands
• Here For You Campaign, Fonterra Philippines
• Kilos Tayo Campaign, Fonterra Philippines
• foodpanda Philippines Uses Traffic And Weather Signals In Contextual Programmatic DOOH Campaign, foodpanda Philippines
• All Things Hair’s Connected Data-Driven Ecosystem Took Business Intelligence To The Next Level and Engaged Customers With Personalisation Experiences That Matter, Unilever Philippines

9. Excellence in Digital Marketing
• UltraPak FB Page, ADM AN Philippines (Neovia Philippines)
• Ayala Malls Pasyal, Ayala Malls
• RCBC “What Now?”, Rizal Commercial Banking Corporation
• RCBC “Christmas In Your Cards”, Rizal Commercial Banking Corporation
• All Things Hair’s Data-Led & Digital Marketing Ecosystem Engaged Consumers With Experiences That Matter, Unilever Philippines

10. Excellence in Event Marketing
• Homegrown Circle, Ayala Malls
• Dole Cash Prizes Araw-Araw Base sa Sikat ng Araw (Cash Prizes Everyday Based on Sunshine) and Plantation Pachinko, Dole Philippines
• Hybrid Events, KMC Solutions

11. Excellence in Experiential Marketing
• Lazada Grand Christmas Sale Campaign, Lazada
• Unboxing: An Experiential Virtual Ideation Event, San Miguel Foods - Great Food Solutions
• Doritos AR Quest, Snack Phils
• All Things Hair’s Data-Led Ecosystem Enabled Personalized, Consumer Experiences That Matter, Unilever Philippines

12. Excellence in Gamification
• A-Plus All Weather Paints, A-Plus Paints
• Dole Cash Prizes Araw-Araw Base sa Sikat ng Araw (Cash Prizes Everyday Based on Sunshine) and Plantation Pachinko, Dole Philippines
• 100 Reasons to Miss Hong Kong - Hong Kong Heist, an Online Mystery Hunt, Hong Kong Tourism Board
• Doritos AR Quest, Snack Phils

13. Excellence in Influencer / KOLs Marketing
• A-Plus All Weather Paints, A-Plus Paints
• Project Graze, virtual KOL community launch of Del Monte Potato Crisp Biscuits, Del Monte Philippines
• The Descent Mission Live Premiere, Garmin Philippines
• 100 Reasons to Miss Hong Kong, Hong Kong Tourism Board
• Team BakuNanay, Sanofi Philippines and theAsianparent Philippines

14. Excellence in Integrated Marketing
• You Can Bayad All: IMC Campaign, CIS Bayad Center
• Kilos Tayo Campaign, Fonterra Philippines
• HealthFlex, Manulife Philippines
• Project Rebound, The Philippine Daily Inquirer

15. Excellence in Interactive Marketing / AR & VR
• Lazada Partnership with Miss Universe, Lazada
• Doritos AR Quest, Snack Phils
• All Things Hair Engaged Consumers With Interactive Experiences That Matter Through Interactive Chatbots & A Data-Powered, Digital Marketing Ecosystem, Unilever Philippines

16. Excellence in Launch / Re-launch Marketing
• Rebrand launch: Bigger, Better, Younger Bayad, CIS Bayad Center
• How the Covid-19 crisis made heroes out of every Filipino, Department of Health, Philippines
• MAPFRE - We’ll Take Care of You, MAPFRE

17. Excellence in Marketing Innovation
• Doritos AR Quest, Snack Phils
• All Things Hair - Enabling Consumer Engagement To Be Available Anytime, Anywhere Through Breakthrough, Unconventional Marketing Innovation, Unilever Philippines
• Project Haven, Winston

18. Excellence in Marketing to a Specific Audience
• Colgate Smile & Go for Your Dreams! X Gen Z Activation, Colgate-Palmolive
• Here For You Campaign, Fonterra Philippines
• 100 Reasons to Miss Hong Kong, Hong Kong Tourism Board
• SMDC The Good Fit, SM Development Corporation
• All Things Hair’s - Building and Converting Intent Into Brand Love, Brand Engagement and E-Commerce Sales, Unilever Philippines
• Project Haven, Winston

19. Excellence in Marketing Transformation
• KMC Growth Hacking, KMC Solutions
• Future-Ready: SP PH Omni-Channel Transformation, Sanofi Pasteur
• SM Buddy, SM Prime Holdings
• Unilever Rewrites the Filipina Beauty Industry & Perception for the 21st Century, Unilever Philippines

20. Excellence in Media Strategy
• A-Plus All Weather Paints, A-Plus Paints
• IBPAP 2020 Communication Plan, IT & Business Process Association of the Philippines (IBPAP)
• Project Rebound, The Philippine Daily Inquirer
• Making Data-Driven Choices To Become The No.1 Haircare Content Portal & Achieving PHP 62 Million Paid Media Savings, Unilever Philippines

21. Excellence in Performance Marketing
• Coke Grab #ComboDeals: The Biggest Grab Integrated Marketing Campaign of its Kind, COCA-COLA Philippines
• 2021 Tap Mo Na ‘Yan (Make 2021 Over the Tap), foodpanda Philippines
• RCBC “Christmas In Your Cards”, Rizal Commercial Banking Corporation
• Campaign: RCBC “What Now?”, Rizal Commercial Banking Corporation
• Doritos AR Quest, Snack Phils

22. Excellence in Pivot Marketing
• KMC Flexible Workspace Solutions, KMC Solutions
• Step Up for Diabetes, Sanofi-Aventis Philippines - Diabetes Team
• All Things Hair’s Data-Led Marketing Ecosystem Pivoted To Deliver Increased Growth & Customer Engagement During The Pandemic, Unilever Philippines

23. Excellence in Response to COVID-19
• Ayala Malls Keep Amazing Going, Ayala Malls
• Ayala Malls DriveBuy: Bridging Key Partners Through Simple Solutions, AyalaLand Malls
• Project Lifeline, Bank of the Philippine Islands
• Coke Grab #ComboDeals: Helping Restaurants Thrive Amidst the Pandemic, COCA-COLA Philippines
• Dole Cash Prizes Araw-Araw Base sa Sikat ng Araw (Cash Prizes Everyday Based on Sunshine) and Plantation Pachinko, Dole Philippines
• KMC Flexible Solutions, KMC Solutions
• RCBC “What Now?”, Rizal Commercial Banking Corporation
• SM Supermalls' Vaccination Programs (Vax, Shop, and Dine), SM Supermalls
• Excellence in Response to COVID-19 in the Hospitality Sector & Tourism Industry, The Farm at San Benito
• TippyMart, TippyMart

24. Excellence in Retail/ Shopper Marketing
• A-Plus All Weather Paints, A-Plus Paints
• Dole Honesty is Refreshing Offline and Online Visibility and Trial Campaign, Dole Philippines
• 2021 Tap Mo Na ‘Yan (Make 2021 Over the Tap), foodpanda Philippines
• SM Buddy, SM Prime Holdings

25. Excellence in Search Marketing
• Workplace Solutions, KMC Solutions
• Boosting Search Marketing through Facebook Advertising, LaVielle PH
• All Things Hair Philippines, Used The Power of Search & SEO To Help Filipinas Navigate the New Normal, Unilever Philippines

26. Excellence in Social Media Marketing
• A-Plus All Weather Paints, A-Plus Paints
• HomeTown Stories, Ayala Malls
• Ayala Malls Keep Amazing Going, Ayala Malls
• Extra Mile Changemakers, AyalaLand Malls
• Grab #LugawIsEssential, Grab PH
• 100 Reasons to Miss Hong Kong, Hong Kong Tourism Board
• SM Buddy, SM Prime Holdings
• Project Rebound, The Philippine Daily Inquirer

Speak to our project managers for more info about awards packages:

Czarina Solomon
Head, Project Management
Tel: +65 6423 0329
Mobile: +65 8112 6351
Email: czarinas@marketing-interactive.com

Ryan Ciceron
Project Management
Tel: +65 6423 0329
Mobile: +63 915 532 5144
Email: ryanc@marketing-interactive.com