Manulife HK and CUHK Medical Centre expand partnership to bring personalised services

Manulife Hong Kong has expanded its partnership with CUHK Medical Centre by offering a cashless pre-approval service for its hospital packages. This new offering enables customers with specific medical plans to access these packages without the need for upfront payment, providing them with enhanced peace of mind and flexibility. 

The expanded partnership underscores Manulife Hong Kong and CUHK Medical Centre's shared commitment to meeting the community’s growing health and protection needs.

This collaboration is in line with Manulife’s strategic vision of expanding its medical provider network in Hong Kong and other cities within the Greater Bay Area (GBA), as well as in other parts of mainland China. It also aligns with CUHK Medical Centre’s mission of delivering quality healthcare services at predictable package fees. 

The hospital packages include hospital room and board, surgeon’s fees, doctor’s visits, medical appliances and more – all under the established clinical governance of CUHK Medical Centre. 

As part of the expanded partnership, onsite ambassadors will be available at CUHK Medical Centre to provide Manulife customers with on-the-spot support for cashless pre-approval, hospital services, and language assistance. This ensures that customers have a superior experience and feel reassured during their visit to CUHK Medical Centre. 

In addition, customers with designated plans can benefit from the support of Manulife's personalised medical case managers (PMCM). The PMCM team, which includes registered nurses and professionals with healthcare backgrounds, will be assigned to assist customers throughout their treatment journey. Moving forward, the PMCM service will be expanded to cover other complex surgeries. 

This latest collaboration builds on Manulife’s earlier partnership with CUHK Medical Centre in 2021, which provided Manulife customers with priority access to CUHK Medical Centre’s oncologists for a one-time, free independent medical consultation.

Carrie Tong, chief operations officer at Manulife Hong Kong and Macau, said: “We are proud of our extended partnership with CUHK Medical Centre, which has enabled us to give our customers with selected medical plans easy access to a diverse range of all-inclusive hospital packages covering day and inpatient medical services, all at predictable prices. CUHK Medical Centre’s commitment to quality patient-centred services and clinical excellence perfectly aligns with our dedication towards providing an exceptional customer journey.”

Fung Hong, chief executive officer of CUHK Medical Centre, said: “By integrating our package fees with Manulife’s cashless pre-approval arrangement, we aim to provide a seamless and hassle-free patient journey, making it a truly one-stop experience. This echoes well with our patient-first rationale and our mission of providing healthcare services at predictable fees to the community.”

MARKETING-INTERACTIVE has reached out to Manulife for more information.

Don't miss: Manulife HK and HEAL Medical join forces to enhance customer medical experience

Back in September, Manulife Hong Kong joined forces with HEAL Medical, a multi-specialty medical centre, to enhance consumer experience by providing top-tier medical services.

Through the partnership, HEAL Medical becomes the inaugural designated medical centre within Manulife’s GBA Medical Hub. This marks a significant first step in the rollout of Manulife’s network, which aims to encompass an array of medical service providers in Hong Kong, Macau and Shenzhen by 2023.

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