Mannings unveils pop-up 5D salon to elevate hair care experience

Mannings will partner with 10 hair care brands to launch a pop-up 5D salon that aims to elevate the wellbeing of customers’ hair, spanning from sight, touch, smell, taste to feel.

Taking place from 21 to 22 September at the central atrium of Olympian City 2, the "Mannings 5D salon" initiative is done in collaboration with PR agency L Concept Communications. It aims to celebrate and enhance hair beauty by offering a comprehensive and interactive hair care experience that engages all five senses.

Additionally, the initiative seeks to showcase exclusive hair care, colouring, and styling products while encouraging customers to explore new hairstyles and improve hair health.

A spokesperson from Mannings told MARKETING-INTERACTIVE that the initiative targets individuals interested in hair care and beauty, particularly those looking for ways to improve their hair quality, explore new hair colours, and discover new styles. “This likely includes a broad demographic, from beauty enthusiasts to anyone seeking hair care solutions,” the spokesperson said.

As part of the pop-up, Mannings will feature seven hair experiences, including "The style gallery" (髮妝設計室) for miraculous hair transformations vistors can see;  "The shine station" (光感修復體驗) to admire the beauty of shiny and healthy hair; "The hair wellness sanctuary" (養髮資料所) to identify the secrets to resilient hair; "The hair quality checkpoint" (髮質檢測站) for enviable hair soft and supple to the touch; "The hair nutrition hub" (養髮食研所) for hair nutrients they can taste; "The fragrance bar" (品味調香室) for alluring scents they can smell; and "Magic photo suite" (魔『髮』照相館) for hair styling potentials they can instantly feel. 

Moreover, the pop-up will feature a five-fold sensory experience, including interactive showcases, product trials, personalised hair analyses, MBTI personality and product compatibility tests, and games.

Visitors will earn a stamp and receive product coupons or souvenirs for completing the "hair mission" in each zone. Those who collect five or more stamps will receive a gift set. A total of 3,000 gift sets will be awarded to participants, each containing a selection of hair care products available exclusively at Mannings and select brands.

In terms of marketing strategies, the spokesperson said the initiative aims to create a unique and immersive experience. By collaborating with the 10 hair care brands, the pop-up will offer exclusive products and services, including interactive showcases and product trials, along with personalised hair analyses. Customers will also be engaged through fun games and tasks that enable them to redeem gift sets, the spokesperson added. 

According to the spokesperson, the initiative is being promoted through various channels, including in-store displays and events at the central atrium of Olympian City 2, social media marketing to engage a wider audience and promote the event, as well as mail newsletters and direct marketing targeted at existing Mannings customers.

Don’t miss: Mannings dispatches bike team to give away 4,000 gift packs this summer

Back in August, Mannings sent its summer bike team to share 4,000 limited-edition summer gift packs of new and exclusive items with Hongkongers. 

Also known as "Get set glow", the summer campaign aimed to promote Mannings' summer protection product series, including sunscreen, cooling deodorants, wellness, and personal care products. 

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