Mannings transforms warmth and blessings into gifts this Christmas

Mannings is embracing the festive spirit with a new campaign under the theme of “Mannings - Your Gift-mas Wonderland”, aiming to transform warmth and blessings into gifts and share them across Hong Kong.

Done in collaboration with OMD HK, Mannings taps into the nostalgia and joy of Christmas carols by recreating the classic jingle "Deck the Halls" with new lyrics that emphasise the diverse health and beauty product options available for HongKongers' gifting ideas.

By incorporating the familiar tune and adding customised lyrics, Mannings seeks to capture the holiday spirit and create a memorable and engaging experience for its customers within the 45-second video. 

Mannings' campaign aims to spread the joy of Christmas through strategic media placement across various video-enabled platforms, including YouTube. The campaign video is also featured on MTR digital motion boards, allowing people to sing along while they wait for their trains, creating a festive atmosphere. 

In addition to the digital media initiatives, OMD leverages third-party Facebook pages and collaborates with 50 micro-influencers to engage in product demonstrations, generating social virality and raising awareness about Mannings' Christmas offerings. 

To further enhance the excitement and convey the Christmas message, Mannings has introduced two online interactive games titled "Many Games, Many Fun Rewards." Players can enjoy discounts on daily selected brands, adding an element of fun and surprise to their shopping experience. 

With an effort to give back to the community, Mannings also introduced an initiative where customers can redeem a Mannings blind box for HK$35 when they spend over HK$100. Each blind box contains one of three Christmas Mannings Cat figurines, and a portion of the proceeds from these redemptions is donated to the local charity “Box of Hope”, supporting a worthy cause during the holiday season. 

"At Mannings, we believe in making Christmas truly enchanting for our customers. Our Giftmas Campaign showcases our commitment to offering a wide range of health and beauty gifts, providing HongKongers with a one-stop destination for their gifting needs," said Carol Yung, brand marketing lead, Mannings. 

"We are thrilled to partner with Mannings to bring the magic of Giftmas to Hong Kong. Through strategic media placements and engaging influencer collaborations, we aim to spread the joy of the holiday season and create a memorable experience for customers," said Jeff Lai, business director, OMD.

MARKETING-INTERACTIVE has reached out to Mannings for more information.

Don't miss: Mannings and HK businesses join forces to safeguard workers' health

Back in October, Mannings introduced a PharmaCare Programme to safeguard the health of local businesses' employees and the public. 

This came as Mannings noticed there has been an increasing demand for healthcare services in the post-pandemic era, and the loss of talents also becomes a pressing issue for businesses.

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