Mannings spreads good luck and wishes across HK with bus parade

In celebration of the upcoming Chinese New Year, Mannings is spreading good luck and wishes across Hong Kong with a "Fortune Dragon Bus" parade featuring the Mannings’ cat.

Done in collaboration with marketing and communications agency L Concept, the "Fortune Dragon Bus", which is an open-top double-decker bus, was designed with inspirations from the Year of the Dragon, red packets and sincere blessings. The bus will visit different districts from 26 to 27 January and 3 to 4 February. This year, Mannings has extended the bus route to the New Territories.

Furthermore, the Mannings' Cat will greet its fans from the upper deck. Fans can take pictures of Fortune Dragon and Mannings' Cat to share with their loved ones and extend their blessings. 

The bus will also stop at Quarry Bay, Central, Kennedy Town, Mong Kok, Tsim Sha Tsui, Tseung Kwan O, Tsuen Wan, and Tuen Mun to deliver over 10,000 “Mannings Health and Beauty Lucky Bags” to citizens. These lucky bags are filled with an array of health and beauty products such as eye cream, masks, toothpaste, supplements, as well as coupons. Fans will receive a lucky bag after following Mannings’ Instagram or Facebook accounts.

As part of the campaign, a one-minute video has also been launched to amplify the campaign message, featuring individuals carrying the Dragon and touring around Hong Kong. They believe getting lai sees at Mannings stores can help their new year resolutions including good health, relationships, better skin and better-looking hair, come true. 

To make the New Year even more merrier, Mannings has launched a collection of limited edition red packets featuring three designs. These red packets showcase Mannings' Cat and Lucky Dragon dressed in festive costumes. Starting from 22 January, customers can redeem these red packets at both offline and online Mannings stores.

In addition, Mannings has launched animated stickers featuring Mannings’ Cat and Lucky Dragon for customers and fans to download and share Chinese New Year greetings with their loved ones. The collection consists of four sticker sets, featuring humorous festive greetings infused with trendy local slang words. 

MARKETING-INTERACTIVE has reached out to Mannings for more information.

Don't miss: Mannings transforms warmth and blessings into gifts this Christmas

Back in December last year, Mannings embraced the festive spirit with a campaign under the theme of “Mannings - Your Gift-mas Wonderland”, aiming to transform warmth and blessings into gifts and share them across Hong Kong.

Done in collaboration with OMD HK, Mannings tapped into the nostalgia and joy of Christmas carols by recreating the classic jingle "Deck the Halls" with new lyrics that emphasise the diverse health and beauty product options available for HongKongers' gifting ideas.

Related articles:

Mannings and HK businesses join forces to safeguard workers' health
Mannings embraces everyday wellness with new campaign
Mannings supports underprivileged families and children with year-long campaign