Mannings showcases global collection with 'flying mission'

Health and beauty chain Mannings has unveiled a new campaign in Hong Kong to showcase its global collection of skincare, health care, personal care and baby products.

The campaign "Discover the Best of the World with Mannings Global Collection" (「萬」遊世界 搜羅最好) aims to distribute 3,000 "Discover the Best" gift packs, filled with exclusive and new hot items, said the spokesperson from Mannings in a conversation with MARKETING-INTERACTIVE. 

Launching from 22 to 23 June, the Mannings' "Health and Beauty Squad" will travel across six locations in Hong Kong with the smartly designed "Air Mannings" vans inspired by stylish aircraft, taking customers on amazing journeys to six countries and introducing to them Mannings' latest products and exclusive branded items sourced from all around the world.

To recreate iconic experiences in six regions, the squad will stand by at six different neighbourhoods in Hong Kong, including Tsuen Wan, where its most Insta-worthy spot is akin to the Thousand Torii Gates in Kyoto, Tsim Sha Tsui's "Little Korea", and the Hong Kong Observation Wheel in Central, which looks like the London Eye in the UK.

In addition, the squad will travel to Times Square in Causeway Bay, which is as lively as Times Square in New York City, Yuen Long, the popular spot for local red leaves viewing which looks like Canada, "the land of maple leaf", and Tuen Mun where the view of Gold Coast is just as stunning as its namesake in Australia.

Done in collaboration with PR agency L Concept Communications, each of the participants will be given a "boarding pass" with a question about Mannings' global products collection. Winners will have the chance to go on board "Air Mannings" and take home with a handful of cool gifts. 

Don't miss: Mannings places health as brand focus with new campaign

Back in April, Mannings launched a brand campaign in Hong Kong and Macau, "Say Yes to Better", reflecting a new direction for the brand with health at the heart of it. Done in collaboration with creative agency DDB Group Hong Kong, the new positioning was designed to increase relevance and foster long-term growth for the brand.

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