Mannings revamps ifc flagship store with AI-driven experiences

Mannings has transformed its ifc store into an all-in-one flagship, offering digital and customised health and beauty solutions that promote AI-driven personalisation to the public. 

This follows a recent survey commissioned by Mannings and conducted by market research firm Ipsos, which found that more customers are actively pursuing health by moving beyond traditional healthcare to embrace "holistic wellness" and a healthier lifestyle.

The survey has identified various key health concerns for today’s Hong Kong consumers, including pain, sleep quality, "three highs" (high blood sugar, high blood pressure, and high cholesterol), as well as beauty, nutritional management, anti-aging strategies, guided exercises, and mental health improvement.

Community health is also increasingly focused on raising awareness of preventive care and self-care, as well as promoting a healthier lifestyle for all, according to the survey. As consumers seek to improve their health and personalise their healthcare plans, Mannings aims to support them with AI-powered smart solutions.

As part of the revamp, the store has launched the "Mannings health pod" (萬寧智能健康站), allowing customers to book an appointment online for a free AI-enabled health assessment that takes just five minutes. This assessment evaluates over 20 wellness metrics, including blood pressure, blood oxygen levels, body fat percentage, muscle mass, bone mass, body water, skin condition, and tooth shades.

The smart health assessment service also includes a free one-on-one consultation with a Mannings wellness coach who is a certified nutritionist, offering analysis based on the smart data generated from the health pod, towards a customised wellness plan for each customer. 

To help customers grow in self-care and preventive care, Mannings has exclusively joined forces with major health and beauty brands to launch a series of digitalised self-service health assessments at the store, offering personalised advice and exclusive product recommendations to meet individual needs and improve shopping outcomes. 

For example, the store features a Colgate gum check station where customers can use a plaque detector to identify plaque on their teeth, indicated by red spots. This helps them assess the severity of periodontal issues and choose the right gum repair products. They can also watch an informative video about the connection between gum health and systemic health.

The store has also added digital display zones to help shoppers keep up to date on the latest health and beauty trends. Among them is "Mannings’ picks", a curated interactive display of best-selling skincare, personal care and health products from around the world. Customers can place their product choice on the NFC sensor to display detailed information that will help them select the hot-selling item that best suits them. 

As the first comprehensive health and beauty concept store of its kind, it is committed to helping customers achieve holistic health and beauty from the inside out, according to the release. The store offers over 3,000 products, including exclusive brands and best-sellers, to provide a premium shopping experience.

Don't miss: Mannings unveils pop-up 5D salon to elevate hair care experience

Back in September, Mannings partnered with 10 hair care brands to launch a pop-up 5D salon that aimed to elevate the wellbeing of customers’ hair, spanning from sight, touch, smell, taste to feel.

Taking place from 21 to 22 September at the central atrium of Olympian City 2, the "Mannings 5D salon" initiative was done in collaboration with PR agency L Concept Communications. It aimed to celebrate and enhance hair beauty by offering a comprehensive and interactive hair care experience that engaged all five senses.

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