Mannings embraces everyday wellness with new campaign

Mannings has joined forces with OMD Hong Kong again to embrace everyday wellness with an extension campaign as part of its “Many Healthy Returns” initiative launched in April this year. 

Don't miss: Mannings highlights importance of wellness with new 'Many Healthy Returns' campaign

Also known as “Many Healthy Returns - Enjoy Everyday Wellness", the extension campaign will last for a month and aims to recognise the versatile nature of health and the significance of daily wellness routines for the people of Hong Kong.

A spokesperson from OMD Hong Kong told MARKETING-INTERACTIVE that the communication angle was more down to earth by demonstrating day-to-day scenarios to make it easy for Mannings' customers to maintain their day-to-day health.

To understand the most significant health and beauty barriers, Mannings conducted an online health survey, which revealed that hair, skin conditions and health management are the primary areas impacting HongKongers. 

Leveraging these findings, the new campaign comprises a series of short-form online videos addressing these issues with the right solutions and inspiring interest in all health and beauty aspects. The videos feature beauty experts and health consultations from Mannings, providing advice and an array of products to combat these concerns and help HongKongers achieve their optimal health and beauty goals.

In terms of the medium of promotion, OMD Hong Kong has adopted multi-media placement that deploys outdoor domination. In line with the rebounding tourism in Hong Kong, OMD strategically leverages iconic locations such as Admiralty, West Kowloon, Kowloon MTR and Star Ferry for media placements. These positions aim to attract the attention of local customers and tourists, as well as to amplify the reach and impact of the campaign.

In addition to outdoor exposure, the campaign is bolstered by a comprehensive communication strategy to generate widespread customer awareness and relevance. This includes mega front cover print advertisements on Headline Daily and promotion offers inserted in inner pages.

Furthermore, OMD has deployed Instagram reels featuring day-to-day health tips from Mannings' beauty experts and health consultations to further enhance the campaign's impact. By adopting a holistic approach across multiple channels, Mannings and OMD aim to maximise the campaign's reach and effectiveness in connecting with Hong Kong. 

“As a health and beauty pioneer in Hong Kong, Mannings commits to all aspects of health by broadening our successful ‘Many Healthy Returns’ campaign to embrace everyday wellness, supporting customers in their quest for better regular health with our high-quality products and professional services. We aim to encourage HongKongers to establish a daily routine towards a healthy lifestyle,” said Grace Yan, marketing director, health & beauty North Asia, DFI Retail Group.

"As a steadfast media partner of Mannings, we are honoured to collaborate with them and align with their unwavering dedication to promoting health and wellness in Hong Kong. The latest campaign is a demonstration of their ongoing commitment and support to the people of Hong Kong’s health pursuits" Jeff Lai, business director, OMD.

Back in April, Mannings and OMD joined hands to reinforce the brand’s strong focus and proposition in health and beauty in its campaign "Many Healthy Returns" to safeguard the health of Hong Kong people. The campaign aimed to offer wellness solutions to all customers and help them build a healthy and beautiful self inside and out.

Mannings took the lead in promoting healthcare initiatives in Hong Kong in the campaign with the open-ended statement “萬寧‧一萬種健康 Many Healthy Returns”. It goes beyond a campaign slogan to reflect Mannings’ commitment to providing all-rounded healthcare solutions for the endless array of health and beauty needs and concerns.

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