Malaysian Digital Association re-elects CtrlShift's Serm Teck Choon as president

The Malaysian Digital Association (MDA) has re-elected Serm Teck Choon (pictured left), Malaysia country head of CtrlShift, as president for the next two years. Google Malaysia's head of agency Nick Drew (pictured right) was also re-elected vice president.Meanwhile, GM at Rev Asia Christopher Wee and GM (Digital Services Unit) at Star Media Group Yee Wing-Tak were appointed secretary and treasurer respectively. The elected council members are Astro Digital 5, Entropia, GroupM Malaysia, Havas Media, IPG Mediabrands, Media Prima Digital, Mudah.my, OMD and Sizmek.Serm said there was a hive of activity in the last two years to lift the organisation towards wider recognition in the industry. The MDA’s active involvement in industry matters and the implementation of various programmes have also inspired confidence amongst peer organisations and members, he added.“I will do my best with the same effort and passion, if not more, to ensure that the trust placed on the newly-elected council is reflected in activities and programmes,” Serm said. He added that the MDA's flagship projects and activities, such as Digital Wednesday, would continually be improved in the next two years.The MDA is also working on a few projects in collaboration with peer associations such as Association of Accredited Advertising Agents Malaysia, Malaysian Advertisers Association, Media Specialists Association and Malaysian Newspaper Publishers Association. It is also partnering industry and government bodies such as the Audit Bureau of Circulations Malaysia and Malaysia Digital Economy Corporation.“While we always work hard to strengthen the MDA as the leading authority in the digital industry in the country, we also embrace the belief that joint industry efforts can empower us to create bigger impact for the industry as a whole,” Serm said.“It has been a busy couple of years and we’ve made real headway in getting the MDA front and centre. I’m delighted to be back and looking forward to the work of ensuring the digital community is well represented and catered for in the next two years,” Drew said.He also assured members that the MDA would continue to represent their interests across multiple segments within the industry and stressed the president’s resolve.