Malaysia Book of Records GM Edward Sin vacates role, replacement not yet named

The Malaysia Book Of Records (MBR) general manager, Edward Sin has left the organisation. Sin was the former country head of the Vietnam office for veteran event agency Hot Shoe, and was part of MBR’s transformation plan to bring onboard fresh, creative leadership into the brand. A replacement is yet to be named for Sin's position in MBR.

According to MBR, Sin restructured the organisation, improved various processes and systems ranging from sales to HR, created tools for data gathering and project monitoring, improved customer service, and was responsible for an eight-month revenue and profit growth. It was added that Sin’s first initiative was to develop a tool to allow the team to track inquiries and projects, then rearranging the team to allow for more efficient work flow and communication.

As the former country head of Hot Shoe Vietnam, Sin managed the marketing division, was responsible for business development and client servicing, as well as aiding in idea development, according to his LinkedIn profile. Prior to this, he took on the role as the assistant manager of business development at Aptitude event management company in Malaysia.

Jwan Heah, director of marketing solutions at MBR said Sin was instrumental in helping MBR achieve “record profits in the shortest period”, adding that he was given a tough challenge to transform a 25-year old brand and his transformative efforts would be felt for many years to come. “No candidates have been identified to replace Sin at this time, the next GM will have very big shoes to fill. His responsibilities have been shared out amongst the team with former marketing manager, Aarong Bong stepping up to continue the transformative efforts.

Meanwhile Sin said it had been a fulfilling year at MBR, adding that steering the team to digital adoption and training the team to be marketing focused was a rewarding challenge for him personally. “I have made some great friends and have learnt a lot throughout this short period. I am sure our paths will cross again in the near future,” Sin added.

Recently in July, MBR refreshed its brand positioning to be more marketing-centric instead of merely being a certification body. For 25 years, MBR had been the only official national record keeper  and its team's only function was to process and research applications. 

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