Malaysia Airports picks social media strategy partner

Malaysia Airports has appointed martech agency WEBQLO for a one-year contract to lead its social media strategy. The appointment comes as Malaysia Airports aims to enhance its digital presence and transform the traveler experience through cutting-edge social media initiatives. 

As the appointed agency, WEBQLO will be tasked to manage Malaysia Airports' social media presence, build a dynamic online community, highlight airport developments and promote seamless travel experiences.

In conversation with A+M, Ginz Ooi, CEO of WEBQLO said that this is the first time Malaysia Airports has appointed a lead agency to manage their social media. Moving forward, the Malaysia Airports social brand awareness campaign will target both locals and foreigners, Ooi added. Malaysia Airports' diverse traveler demographics will be engaged through WEBQLO's data-driven strategy, focusing on AI-powered insights, personalised content and emerging platform integration.

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At the core of this collaboration is WEBQLO’s 360 AI marketing analytics SaaS, powered by its proprietary Adqlo platform. The AI-driven tool enables WEBQLO to conduct advanced social listening, identify key industry trends, and craft highly targeted content.

By analysing real-time traveler concerns and emerging themes, WEBQLO ensures Malaysia Airports' social media channels remain relevant, engaging, and informative. 

“Our team is thrilled to spearhead Malaysia Airports' social media transformation, leveraging data insights to create highly engaging content to elevate the brand’s presence,” said Ginz Ooi, founder and CEO of WEBQLO.

“With a strong mix of storytelling and AI-driven insights, we aim to create impactful, real-time content that resonates with travelers while showcasing Malaysia Airports' commitment to innovation,' added Ooi. 

This appointment comes after the news that Malaysia Airports Holdings is scheduled to be delisted from Bursa Malaysia as of 25 February 2025. 

The offer by the Gateway Development Alliance (GDA) consortium to privatise Malaysia Airports Holdings concluded at RM11.00 per share. 

With the impending delisting of MAHB from Bursa Malaysia, all independent non-executive directors (INED) have resigned. The new shareholders  - Khazanah Nasional Berhad, the Employees Provident Fund and Global Infrastructure Partners – will now be collectively responsible for the well-being of the company, the welfare of its staff and the overall development of the aviation sector in Malaysia more generally

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