Malaysia Airlines dishes out deals for travellers with new MHassistant app

Malaysia Airlines (MAB) has launched a new app called MHassistant offering additional features that allow guests to download MHvouchers, going beyond just booking flights. The vouchers can be used for a variety of experiences which include restaurants, cultural experiences and shopping. This marks the second phase of its brand promise of Malaysian Hospitality which intends to introduce more direct benefits to travellers. Meanwhile as part of the second phase, it also launched a new ticketing office at NU Sentral Kuala Lumpur. To this, MAB's group chief marketing and customer experience officer Lau Yin May said the new office is a reflection of its Malaysian Hospitality. It offers a refreshed experience for guests, from the modern contemporary design concept to the personalised service counters that allows MAB to connect and interact meaningfully with its guests. According to the Malay Mail, MHassistant was previously known as MHfeedback. MAB is also planning to launch another app known as MHholidays, to offer guests a seamless experience when it comes to holiday planning, the Malay Mail reported. The first phase of the campaign was launched last year and was anchored around its services and product offerings, in a bid to establish the airline as the first taste of Malaysian Hospitality for travellers. Since then, the airline has taken steps to improve its website and mobile app with a more intuitive web booking experience, as well as a revamped Golden Lounge with a contemporary luxurious Malaysian look and feel. Lau said this year, the airline is taking it "to the next level" where it is bringing more benefits to the entire travelling ecosystem. Travellers with MAB can now enjoy Malaysian Hospitality beyond what it offers. "Also in the pipeline is a holiday package product that enables passengers to tailor-make their own holidays with the combination of flights, accommodation and other destination partners to ensure our guests’  vacations truly reflect Malaysia and the country’s unique Malaysian Hospitality,” she added. Read also: Malaysia Airlines brand still strong among locals despite recent challenges Malaysia Airlines calls off global pitch, tells 4As it needs to rethink marketing plans