Malakoff MY eyes sustainable and green positioning in rebrand

Energy and waste management company Malakoff has refreshed its brand identity with a diversified business portfolio and new logo and as it aims to support the Malaysia’s goal of achieving net-zero emissions by 2050.

Established in 1975, the brand launched Malakoff Green Solutions that focuses on renewable energy through solar, small hydro and carbon free mobility infrastructure. Next, the Malakoff environmental Solutions was unveiled for recycling, marine and hazardous waste management as well as water desalination projects. Lastly, Malakoff Energy was launched to deliver power, gas and district cooling solutions.

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“While Malakoff has always been socially and environmentally conscious, we believed that this was an ideal time to step up and refine our purpose and streamline our values,” said Ahmad Tajuddin Ali.

“This rebranding exercise signals our commitment to spearheading the global green revolution, and champion the government’s efforts at transitioning to a circular economy,” he continued.

Malakoff Malaysia also updated its corporate identity with a new logo which features three fins in a circular pattern to represent the company’s focus on people, the planet and prosperity. The new logo adopts a new vibrant blue colour with the name of the brand in smaller case which is a departure from its previous green-hued logo in upper case letters.

“While the government is in the midst of developing policies that will accelerate our transition to carbon neutrality, we are reliant on the cooperation and inventiveness of all stakeholders,” said Nik Nazmi, minister of natural resources, environment and climate change.

“In this context, Malakoff’s refreshed business direction is an outstanding example of how established players like Malakoff can lead the charge towards enabling a sustainable future with newer and more sustainable energy and environmental solutions,” he further added.

As part of its rebrand, Malakoff has aligned its core business practices with Environmental, Social and Governance (ESG) principles. The new practices include minimising its environmental footprint, developing renewable energy solutions and promoting responsible environmental stewardship, according to a statement by the brand.

Similarly, as brands in Malaysia emphasise sustainability, clean energy solutions provider Gentari has signed a Memorandum of Understanding (MoU) with BMW Group Malaysia. It was done via its wholly-owned subsidiary, Gentari Green Mobility, to explore the implementation of green mobility services and solutions, as well as renewable energy deployment.

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