LVMH appointed as premium partner of Paris 2024 Olympic and Paralympic Games

Luxury conglomerate LVMH has been appointed as the premium partner of the Paris 2024 Olympic and Paralympic Games where artisans from the group will be entrusted to contribute their creativity, craftsmanship and sense of French art de vivre to this celebration of high-level sports.

The roles include the design of the Olympic and Paralympic medals by jeweller Chaumet, the provision of Moët Hennessy wines and spirits to guests as part of the hospitality programmes during the games and beauty retailer Sephora will be sponsoring the Olympic torch relay, according to a statement by the brand.

LVMH will also be sponsoring athletes such as swimmer Léon Marchand with engagements by its Louis Vuitton, Dior and Berluti still subject to approval from the Paris 2024 committee.

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“This unprecedented partnership with the Paris 2024 Olympic and Paralympic Games will contribute to heightening the appeal of France around the world,” said Bernard Arnault, chairman and CEO of LVMH.

“Sports is a tremendous source of inspiration for our Maisons, which will unite creative excellence and athletic performance by contributing their savoir-faire and bold innovation to this extraordinary celebration,” he continued.

As part of its partnership, LVMH will also join French charity Secours Populaire Français to facilitate access to sports for 1,000 children and young people aged 4 to 25 who live in vulnerable situations through providing funding for sports association memberships, training programs and beginner classes.

“From the very outset of our project we have wanted the Paris 2024 Olympic and Paralympic Games to contribute to promoting the image of our country and France’s many remarkable talents,” said Tony Estanguet, president of the Paris 2024 Olympic Committee.

“This partnership also sends a powerful signal that France’s leading businesses are behind the Paris 2024 Games, which will let our country shine brightly around the entire world,” he further stated.

Additionally, the luxury group has been long partners to the world of sports spanning a wide variety of disciplines, such as tennis, rugby and automobile racing and has also backed the Paris organising committee’s bid.

LVMH recently unveiled its perfumes and cosmetics R&D centre in Shanghai. The site, which will be located on the outskirts of Shanghai, will include skincare, makeup, and colour development laboratories, as well as product testing rooms and workshop space. 

The move is seen as the first major initiative following former L’Oréal China CEO Stéphane Rinderknech’s appointment as chairman and CEO of its beauty division back in March.

The centre will allow the group to gain insights into local beauty consumers as part of its mission to "put down roots in Asia and China and create the world's beauty." The move is also part of the group's strategy to relocate its operations to the country.

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