Luxury fashion brand SMCP enters ID and PH

SMCP, the parent company of fashion brands Sandro Maje, Claudie Pierlot and Fursac, have signed two new distribution partnerships with the Philippines and Indonesia. This comes after it expanded into India over a year ago. 

The group signed with SSI Group (Philippines) and Map Group (Indonesia). SSI Group is a specialist luxury and ready-to-wear retailer in the Philippines.

It operates 570 stores across the Philippines on behalf of 90 brands. It also has long term partnerships with brands such as Zara, Cartier, Givenchy and Hermes.

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Map Group on the other hand is a distributer in Indonesia and operates nearly 3,000 shops such as Inditext Group, Loewe, Max Mara, Lacoste, Starbucks and more in almost 80 Indonesian towns and cities. 

These two key countries in the APAC region are key drivers of development and influence, with strong economic growth, it said in a statement. 

SMCP has since opened its first Sandro Indonesian store in Jakarta (Plaza Senayan).

In the Philippines, it plans to open four new shops in Greenbelt and Central Square which are both two key districts of metropolitan Manila, as well as in three corners in the Rustan's Makati department stores. 

Other openings have been planned over the next five years in other shopping malls within the two countries, SMCP said. 

This comes shortly after Southeast Asia womenswear brand Love, Bonito expanded internationally with its first permanent store in Metro Manila, the Philippines. The store is located at Greenbelt 3 Mall and spans over 2,000 square feet.

The opening comes off the back of the brand’s rebranding and assortment revamp this March, and further hones in on its brand vision to be the go-to destination for Asian women globally, it said in a statement.

"We know the malling culture is huge here in the Philippines and we’re excited to finally put down our roots. We have received overwhelming support from the Filipina community, experiencing 90% YoY growth last year solely through online orders," said Dione Song, chief executive officer of Love, Bonito.

"Based on customer data gathered across both digital and physical touchpoints, we’re finally launching our first brick-and-mortar store, with unique elements that cater to the Filipina customer,” she added.

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