lululemon and Park Seo Jun discover the importance of wellbeing in latest film

Yoga and activewear brand lululemon has partnered with Korean actor Park Seo Jun to take everyone on his personal journey to discovering the importance of wellbeing.

Titled “Stories of Growth”, the short film aims to inspire people to embrace wellbeing. Within the film, Park shares how taking a holistic view of physical, mental and social wellbeing has helped him manage the pressures he faces both on and off screen.

“In any case, living is always about the present. If I don’t live well in the present and don’t manage the present well, it’s difficult to meet the future I dream of. Moreover, we don’t know what kind of future is awaiting us, so I always try to be faithful to today, to spend each day well,” Park said in the film.

Looking back on a month-long celebration of wellbeing centred around World Mental Health Day, the launch of lululemon’s fourth annual Global Wellbeing Report in September set the scene for the "Together we grow" campaign.

Drawing on the report’s key new finding that people are increasingly turning to physical movement and community connection to improve their wellbeing, lululemon’s latest campaign aimed to inspire everyone to gear up and get moving together.

The ‘Together we grow' campaign tapped Park, professional CrossFit athlete, Amotti, and KAAIAA holistic-wellness practice founder, Leah Simmons as key voices to champion wellbeing.

Don't miss: lululemon promotes wellbeing for everyone with new campaign

The campaign launched across APAC aims to empower all through movement and community, making every stride lighter and every challenge more enjoyable. 

Running from 10 September to 11 November, the campaign aims to connect with local communities and advocate for the wellbeing of all. Lululemon is leveraging earned media, social platforms and online channels to inspire all to unlock the power of moving with others, said a spokesperson from lululemon in a conversation with MARKETING-INTERACTIVE.

"Lululemon is committed to supporting the wellbeing journeys of all, placing community at the forefront of the 'Together we grow' campaign to emphasise the joys and benefits of moving together with others. The lululemon ambassador collective for the campaign aims to inspire and empower communities in APAC to unlock the power of movement, and the grassroots approach to the #togetherwegrow Challenge will foster a greater sense of belonging that is proven to improve wellbeing," added the spokesperson. 

Nathan Chang, vice president of brand marketing, APAC, lululemon, said previously: “We hope this new campaign and collective action will highlight the joy of moving and the power of community movement, while further growing our commitment across the region. By kicking off a friendly challenge, we introduce a clear, easy way for all to rally around one message: Moving with others is a powerful tool to support and boost your wellbeing.”

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