Luckin Coffee set to enter Malaysian market

Chinese coffeehouse chain Luckin Coffee is reportedly looking to expand into Malaysia.

Luckin Coffee will reportedly be working with a Bursa Malaysia-listed firm as its local partner as it looks to an "ambitious" expansion plan in the next five year, according to The Edge Malaysia. 

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Luckin Coffee was founded in 2017 and reportedly has 18,558 stores in China, of which 12,167 are self-operated stores and 6,391 partnership stores.

This comes after Luckin Coffee entered the Singapore market in March last year with two stores at Marina Square and Ngee Ann City.

Singapore was its first market in its overseas expansion plans. It now has 32 stores in Singapore. 

Earlier this year, Luckin Coffee picked APRW as its public relations agency in Singapore.

Luckin Coffee has tasked APRW to helm all PR efforts to elevate brand visibility and drive anticipation for upcoming product launches.

"APRW is delighted to partner with Luckin Coffee, a brand dedicated to using innovative technology to provide its valued customers with high-quality beverages," said Chiang.

“Together with Luckin Coffee we are committed to enhancing its brand recognition and fostering deeper connections with coffee enthusiasts in Singapore."

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