Love, Bonito expands into the Philippines with first retail outlet

Southeast Asia womenswear brand Love, Bonito is expanding internationally with its first permanent store in Metro Manila, the Philippines. The store is located at Greenbelt 3 Mall and spans over 2,000 square feet.

The opening comes off the back of the brand’s rebranding and assortment revamp this March, and further hones in on its brand vision to be the go-to destination for Asian women globally, it said in a statement. 

True to its brand ethos of embracing the realness and rawness of life, Love, Bonito exudes elegance effortlessly with its open ceilings, textured white walls and warm dark woods accents. Beyond its interior design, the store is also created for a smooth and comfortable shopping experience.

It has an electronic fitting room queue system to reduce waiting time, and wheelchair and pram friendly aisles. Customers can also look forward to Love, Bonito’s three key lines: the evergreen Signatures and Staples collection, and its summer-appropriate capsule collection, it said. 

Don't miss: Love, Bonito to open first physical store in PH

"We know the malling culture is huge here in the Philippines and we’re excited to finally put down our roots. We have received overwhelming support from the Filipina community, experiencing 90% YoY growth last year solely through online orders," said Dione Song, chief executive officer of Love, Bonito.

"Based on customer data gathered across both digital and physical touchpoints, we’re finally launching our first brick-and-mortar store, with unique elements that cater to the Filipina customer,” she added.

“After five years of shipping to the Philippines, we’re thrilled to announce the opening of our very first permanent store here," said Rachel Lim, co-founder of Love, Bonito. "Over the years, we've cherished every connection made through events and collaborations and are deeply inspired by the warmth and support of the community. With our upcoming physical store, our Filipina customers can now experience our collections firsthand, join workshops, styling sessions, and be part of our vibrant community events."

Love, Bonito started out as a digitally native blogshop BonitoChico, on a Livejournal platform selling pre-loved apparels, and officially rebranded to Love, Bonito in 2010.

To date, Love, Bonito has over 20 stores internationally, across Singapore, Cambodia, Hong Kong, Indonesia, Malaysia, and the Philippines. Most recently, the brand opened its seventh store in Singapore at Tampines 1 shopping mall, and its first rebranded pop-up in Hong Kong’s K11 Art Mall.

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