Love, Bonito opens revamped store in Jakarta in prominent location

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Southeast Asian womenswear brand Love, Bonito has reopened its revamped store in Jakarta to offer customers an elevated shopping experience following the closure of its previous store in the mall. The store is now located in a more prominent location at Level Ground and boasts a four-fold increase in retail space with new in-store concepts to make shopping more seamless for customers.

Don't miss: Interview: Behind Love, Bonito's bold activewear acquisition, and upcoming US plans

Some of its new additions include an innovative queuing service, space for alteration services and seven modular fitting rooms.

“We’re extremely excited to be re-opening our Lippo Mall Puri 1 store with a bigger area, improved features and a more complete assortment. Having a physical space is important for us to continue connecting with our local community. Besides providing customers with the opportunity to try on our apparels in-person, we want to also create experiences that bring the Love, Bonito brand to life. With this new store, we aim to provide a greater range and reach out to new customers,” said Suzanne Simanjuntak, the head of Love, Bonito Indonesia.

The reopening of Love, Bonito’s store comes as the brand appoints Pat Achakulwisut as its new chief commercial officer as of December last year. Achakulwisut will spearhead the strategy and growth of the brand’s assortment globally while helming the commercial organisation, which comprises the design, product development, planning, buying and merchandising teams.

She is a key contributor in Love, Bonito’s senior leadership and executive team, and has over a decade of strategy and mergers and acquisitions consulting experience focusing on fashion retailing and supply chain globally.

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