Lotus’s helps SMEs to rebuild post-pandemic with Buy Malaysia campaign

Lotus’s Malaysia, previously known as Tesco Malaysia, has launched its "Buy Malaysia" campaign with the Ministry of Domestic Trade and Consumer Affairs (MDTCA). According to Lotus's Malaysia, the campaign will focus on SMEs who are rebuilding themselves after the effects of the pandemic. Additionally, the retailer said SMEs are an important pillar of economic growth that can grow and sustain. The campaign will run until 5 December.

To support the local economy, Lotus's Malaysia SME support team has been continuously on the lookout for potential collaboration with other government agencies such as the Ministry of Agriculture and Food Industries and the Federal Agricultural Marketing Authority (FAMA). With FAMA, the retailer has provided space to fruits and vegetables that SMEs would be able to sell and promote. This, in turn, allows the SMEs to utilise the high customer traffic from the retailer. This collaboration is also said to be ending on 5 December. Forming part of the programme earlier today is the Produk Citarasa Keluarga Malaysia fair where 16 SMEs have been allocated space to not only sell but more importantly promote its products to consumers. Of the 16 participating SMEs today, 10 are Lotus’s existing suppliers while the remaining six SMEs were nominated by the Ministry. A+M has reached out to Lotus's Malaysia for additional information regarding the campaign. 

“We thank MDTCA for all the support provided to us in successfully operating our business for the wider benefit of the country. We aspire to continue investing in Malaysia by adding stores of various formats, bringing Harga Patut to the consumers and creating employment opportunities for our Keluarga Malaysia," said Lotus’s corporate services executive director, Azliza Azmel. In fact, the retailer has already employed 9,000 colleagues across its operations and has two distribution centres that are 100% operated by Malaysians, she added. 

Separately, the retailer first unveiled its rebranding to Lotus's Malaysia on February this year. This move came after its its parent company sold its business in Malaysia and Thailand to Charoen Pokphand Group for US$10.6 billion last year to "further simplify and focus the business". CP Group operates across many industries ranging from industrial to service sectors. When the retailer announced the name change in a Facebook post, it addressed that despite the new branding, it will still strive to cheer consumers up with its services, offers and products. 

Photo courtesy: 123RF

Related articles:
Mydin shows neighbourly love to Tesco Malaysia on FB after rebranding|
Tesco unveils new branding in Malaysia after CP Group acquisition
Tesco shows consumers how to 'buang suay' this CNY with catchy medley