Mach by Hong Leong Bank created a new café concept which acted like a "Teleporting machine" to let consumers get a feel of café’s around the world. The campaign was created to promote its the new signature credit card.
This “machine” was built in Kuala Lumpur for one day only and featured a giant movie screen with a cafe inside. The café served real food and had 20 actors with costume changes to celebrate the joy of exploring the world.
Consumers were transported to cafes all across the world from Tokyo to New York to Marrakesh and even Mars. The campaign also gave away 10 free trips to the participants dream destinations.
The film and event was conceptualized by production agency We Are Kix.
Presented by Mach by Hong Leong Bank: http://www.machbyhongleongbank.com
A film and event concept by: http://www.wearekix.com
Location sponsored by: http://www.1utama.com.my
All actors wardrobe sponsored by: http://worldwide.zalora.com
Coffee and Furniture sponsored by: https://instagram.com/woodandsteel/
Featured host: https://www.caykuijpers.com