Longines opens new boutique with redesigned concept in Causeway Bay

Longines has made its return to Causeway Bay, Hong Kong, opening a new boutique in the heart of the retail shopping district at Fashion Walk.  

This comes as Longines recently redefined its brand image with the "The Longines residence" design concept for its boutiques. This fresh approach not only upholds the brand's elegant traditions but also incorporates modern fashion elements, providing all Longines enthusiasts with a comfortable and superior experience, according to the release.  

Once again choosing Causeway Bay, one of Hong Kong's busiest shopping districts, Longines has opened a new 844-square-foot boutique in the stylish and trendy Fashion Walk.  

The store's design features the brand's iconic navy blue as the primary colour, embodying an image that merges elegant tradition with vibrant modernity.  

A large LED screen above the boutique's exterior showcases brand videos, making the new location even more eye-catching. The transparent window design enhances the sense of space, creating a spacious visual experience that allows customers to feel the brand's elegance as soon as they enter.  

The boutique also reflects the brand's style with its fashion-forward and elegant decor, featuring minimalist display cabinets showcasing the latest and classic Longines watch collections.   

Comfortable furniture is thoughtfully placed to create a unique and inviting shopping environment, enabling customers to appreciate Longines' craftsmanship in a sophisticated setting.  

The store also showcases the brand’s latest Conquest series, of which the 42mm chronograph is powered by an exclusive Longines automatic movement, equipped with a silicon balance spring and non-magnetic components, giving it ten times the magnetic resistance compared to the ISO 764 standard.   

To commemorate this return to Causeway Bay, Longines held a grand opening ceremony on 17 October at the new Fashion Walk boutique. Longines “Friend of the brand”, Jeffrey Ngai, joined the celebration, cutting the ribbon and being among the first to tour the store and admire the new watch models launched by Longines this year. 

Ngai, wearing the latest 42mm Conquest chronograph at the effect, said: “The 42mm design of the Conquest series is filled with elegance and style, making it easy to match for both casual daily wear and more formal occasions.” 

MARKETING-INTERACTIVE has reached out to Longines for more information. 

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