Livi Bank launches comprehensive campaign, highlighting partnership with yuu
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Hong Kong's virtual banks have been competing with their counterparts and conventional banks to strengthen their positions in the market. Livi bank, which launched last year, has rolled out a campaign to welcome new customers and build awareness.
The campaign has centred around the partnership with Dairy Farm Group's rewards club yuu, aimed at promoting offers under the partnership and underlining livi’s business strategy, which is to leverage its advantage of having a strong business ecosystem: Dairy Farm's retail network.
To draw the public's attention, livi bank has rolled out a variety of OOH ads across MTR stations and bus exteriors.
Apart from OOH ads, the bank has also rolled out a number of online materials to further attract people's attention. For example, the bank launched a video featuring opera singer and actor Law Kar-ying and actor Alex Lam, who also starred in yuu's ads.
The bank has also collaborated with Esquire HK to roll out a four-minute video introducing how to use livi bank's offerings to earn yuu points.
Livi bank has position itself as a lifestyle-driven virtual bank. In November 2020, the bank formed partnership with yuu, combining its virtual banking experience with a rewards club connecting about 2,000 retail outlets.
“We have been encouraged by the response to livi since our launch. During these unique times, we believe that our current and future customers in Hong Kong deserve an everyday boost - and there’s no better way than to introduce some of our best offers yet to the community," said David Sun, CEO of livi. Related articles
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