Livewire and Activision Blizzard Media expand into Southeast Asia

Livewire and Activision Blizzard Media have announced an extension to their partnership, expanding into Southeast Asia, and building on our successful partnership across ANZ.

The partnership allows Livewire to connect brands with mass mobile gaming audiences across the Activision Blizzard portfolio.

Livewire is the single entry point into gaming and its unique partnerships enable brands to reach mass and engaged audiences in a highly tactical and effective way.

Don't miss: FTC plans to block Microsoft’s acquisition of Activision Blizzard

On a leadership front, Livewire appointed its executive and senior management team across creative, product, marketing and HR, to solidify its position as a gaming ecosystem expert and trusted partner to brands and agencies. 

This follows its rapid expansion across Southeast Asia, India, Australia, North America, UK, and DACH (Germany, Austria and Switzerland). 

The announcement of key brand partnerships include Uber Eats, Amazon Music UK and NBL League on its deal with the NBA 2K League and the appointment of senior executives including US-based chief commercial officer Lionel Sim, Australian-based chief operating officer Sarah La Roche and chief financial officer Michelle Sheehan.  

MARKETING-INTERACTIVE has reached out to Livewire for more information.

Related articles: 
Meta reviews Sheryl Sandberg for reportedly forcing Daily Mail to drop Activision Blizzard CEO articles
Warren Buffet's Berkshire Hathaway nabs US$1bn shares in Activision Blizzard
Microsoft snaps up Activision Blizzard for US$68.7bn, forms metaverse foundation