Live shopping marketplace Shopstream launches in HK, eyes SG expansion by November

Shopstream, a B2C focused “live social shopping” marketplace app is launching in Hong Kong as part of its global rollout. With a curated portfolio of lifestyle brands targeted at consumers who want a “different experience of brand engagement”, the app claims to provide a “Netflix like” experience to enable brands to build their community through authentic live interactions. The next launch stop for Shopstream will be Singapore by 11 of November with the introduction of Shopstream/livelife campaign and scheduled expansion to the rest of Asia, Middle East, Europe and Americas in 2022.

Shopstream focuses on professional presenters, and is launching with a portfolio of diverse brands, from boutique brands such as Bandit Coffee to well-known dining destinations such as Sushi Kuu, Jia Group’s 208, and Fama Group brands, Maximal Concept’s Limewood and Sip Song as well as NYC based art gallery Macey & Sons, healthcare brand Balance Health, lifestyle furniture brand Commune and Comedy Club Backstage Comedy are amongst the participating brands as the marketplace goes live with a “100 Stories” campaign.

Hong Kong fans will also get to watch exclusive live shows including Four Season Hotel’s innovative bar Argo which was recently named by Timeout as one of the world’s coolest bar and wellness brand Found, moderated by Time Out Hong Kong's editor-in-chief Tatum Ancheta.

Shopstream’s vision is to enable the best in class live social shopping experience for brands and consumers globally to build a rich and deep engagement. The company does this by providing merchants with an interactive livestreaming video technology and a suite of ecommerce software services in one fully integrated platform.

“The world of online shopping is overdue for a transformation from just being an online catalogue. Every brand is exploring new ways to reach out to consumers. Companies are often doing these live shows as experimental one-offs,” said Shopstream  chief technical officer, Joe Cheung.

Cheung added that a pain point for consumers is having to go from individual apps to web touchpoints to enjoy these shows, and as such Shopstream brings these all together on an interactive video technology much like watching entertainment streams on Netflix. Shopstream claims to fuses retail, entertainment and live events in one seamless experience that aims to bring businesses and consumers closer. Professional marketers are able to formulate new innovative omni-channel integrated marketing strategies to reach users in a more creative way.

Shopstream’s VP of partnership Jane Dee added, “We are focused on reimagining the ecommerce experience by focusing on adding value and helping brands, businesses and people deliver great brand stories and insights through livestreaming.”

One of the key pillars for Shopstream is a mission to use livestreaming to help inspire better business strategies to showcase solutions that bring positive climate change as well as helping NGOs to bring more awareness to their causes. The company will offer livestreaming subscription free to NGOs that wishes to use the platform reach more awareness.

Shopstream360 App can be downloaded from Apple Store and Google Play from App store in Hong Kong from 23rd September along side the launch of 100 Stories campaign. Next launch stop for Shopstream will be Singapore by 11th of November with the introduction of Shopstream/livelife campaign and scheduled expansion to the rest of Asia, Middle East, Europe and Americas in 2022.