Southeast Asian agency network Lion & Lion is expanding its offerings with the launch of a film production studio, that connects across its integrated creative, social and digital experience solutions. While multi-channel creative storytelling has always been an offering within Lion & Lion, with the establishment of a dedicated in-house film production team, the agency claims to now be fully equipped to capitalise on growth opportunities with brands that require full creative to digital-film content production services – including, but not limited to, full-service video production, 2D and 3D animation, motion graphics and music creation capabilities.
Regional chief creative officer, Asher Cheelip Ong explains, “My past three years have been about driving transformative growth for our organisation and clients through innovative digital and creative solutions; building our cast of talents. A natural next step for us to expand our creative service offerings is to launch a Film Production Studio, that can help our clients meet the demand for entertaining film content across diversified platforms in today’s digital-centric world. Our Film Studio will deliver digital-first video content for current and new clients with greater efficiency, quality control and effectiveness -- optimising value for brands that appreciate full creative conceptualisation and end-to-end film production services.”
Johnson Ling will lead the team as head of production, bringing a decade of experience in production houses and in-house creative teams. He most recently served as video team lead at AirAsia, where he notably worked on brand-building campaigns such as "Through the Lens" for AirAsia X in partnership with SONY, and "UFC Contender Series: Jimmy Crute” for the AirAsia Super app. His areas of expertise include video production, 3D animation and motion graphics. Johnson will report directly to Ong, and will be supported by Rachel Lian, senior producer, and Mohamad Khairul Shafit, videographer, alongside a team of motion graphic designers.
"I am thrilled to join Lion & Lion and work with some of the top creative minds in the industry," says Johnson. "I believe that a holistic approach to production is essential to create truly jaw-dropping visuals. This entails seamlessly blending creativity, technical competence and social relevance to create content that not only satisfies client goals, but also elevates the brand via captivating narrative – when all of this is in sync, magic happens."
Ong added, “He is experienced and dedicated; has a great sense of cinematography and visual storytelling, with a deep understanding of every stage in the film and video production process. I look forward to seeing the department flourish and grow under his direction, and hopefully, pick up a few film awards along the way, too.”
In December, Lion & Lion promoted John Campbell- to the position of regional managing director, head of client service. Campbell-Bruce is currently leading the client service teams across the region in Malaysia, Indonesia and Singapore to further strengthen the agency's one-company regional approach, offering the best integrated solutions to client partners.