Lion & Lion names brand experience lead to boost expansion of functional capabilities

Lion & Lion has appointed Jonn Dogra (pictured) as its head of brand experience. In his role, he will further strengthen creative excellence across the group and power the development of connected brand experiences to drive impactful bonds with users and consumers, said the agency. He will be directly reporting to Cheelip Ong, who has been recently named chief product officer of Lion & Lion to integrate all product offerings from strategy, to media, creative, brand experience, social, and content.

Dogra brings with him almost 16 years of experience in advertising and communications. He joins Lion & Lion from Entropia Global, where he was one of the first hybrid copy-based creative directors, and eventually became director of experiential design, said the agency. Prior to his four-year stint at Entropia, he served with various agencies such as dentsu Malaysia, Y&R Malaysia, Grey Worldwide and Ogilvy among others, as stated on his LinkedIn profile. Lion & Lion added that Dogra’s “innate sense of creativity and innovation has enabled him to lead brands to maximise their impact across a rapidly-changing media and consumer landscape”.

Some of the notable consumer labels Dogra has worked with include KFC Delivery, Carlsberg, Honda, Wonda Coffee, Caltex, and Pepsi. MARKETING-INTERACTIVE has reached out to the agency for additional comments on Dogra's appointment.

Ong said: “Dogra’s track record in coming up with innovative creative solutions for different brands across all platforms will be invaluable to us. He is highly strategic and is a true digital-native who believes in creating work that connects and engages with consumers across multiple touchpoints.”               

Earlier last month, Lion & Lion was appointed by dermatological skincare brand La Roche Posay for its brand launch campaign. The campaign focused on raising awareness for the brand on social media and digital for its expansion into Indonesia, and Lion & Lion will also be responsible for building strong brand equity and desirability, while communicating and educating Indonesian consumers via engaging and appealing creative content.

Lion & Lion also hired digital veteran Ham Maghazeh as head of social media in January this year. In the newly created role, he is responsible for propelling the company’s value to deliver a genuine impact for businesses in Southeast Asia by enabling creative solutions for experiential and integrated campaigns. He reports to Ong.

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