Limitless Technology Group names new brand director

Internet holding company Limitless Technology Group has appointed Anusha Segaren (pictured) as its new brand director. Segaren told A+M that she will be reporting to Maximillian Lotz, the founder and CEO of the company.

“In this exciting role, I will be looking to further strengthen and expand the brand marketing efforts for the eCommerce brands within the group across a number of markets such as Malaysia, Singapore, Philippines, Indonesia and Hong Kong,” she said. 

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She went on to add that her role will also cover content marketing, socials, CRM and product development. “I hope to be able to bring my knowledge and learnings from building and scaling Malaysia’s leading fitness brands into my new career path and successfully establish the brands identify clearly and firmly in our consumers’ minds,” she explained.

Prior to her current position, Segaren was the head of marketing at Evolution Wellness Holdings for nearly seven years, from 2017 to 2023. In her role she headed up the marketing division, overseeing all aspects of brand marketing, digital marketing, partnerships, events and activation, as seen on her LinkedIn page. This role came after a short stint at Celebrity Fitness, where she held the position of country marketing manager.

Her second longest tenure in her career was at Astro Malaysia Holdings where she was the assistant vice president of content and corporate marketing. During her time at Astro, she analysed and uncovered insights into different consumer segments and worked with local and international content teams and channel partners for key content properties.

Before Astro, Segaren kickstarted her career with PricewaterhouseCoopers and Mindshare. At Mindshare, she was in charge of account management for global brands such as HSBC Bank, Volvo, Nike, Castrol, Calvin Klein, WWF and the Ministry of Health.

In her LinkedIn post announcing her new position, she said, “Looking forward to contributing towards the company's plans for growth, exploring new markets, launching and scaling new products and ideas while gaining more knowledge in this space along the way.”

Limitless Technology Group was founded in 2016 in Kuala Lumpur, which helps launch, scale and acquire profitable gifting brands across the APAC region.

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