Lewis Hamilton fronts Mercedes-Benz's star-studded campaign [VIDEO]

It’s that time of the year and race fever is about to hit Singapore shores.Just in time for the Grand Prix in Singapore, the global Mercedes-Benz is launching a celebrity-studded storytelling campaign to spotlight its SUV family. According to a press statement from the company, the campaign is to accompany the market launch of the new GLE, GLE Coupé and GLC vehicles.The campaign positions Mercedes-Benz as the brand with the broadest selection of SUVs in the competitive environment. It aims to accentuate this under the overriding claim "At home in every terrain". The press statement also explains the TV ad which shows the world of each SUV in conjunction with a celebrity ambassador. Along with Mercedes' race car driver, Lewis Hamilton, also featured are professional surfer Garrett McNamara, top model Petra Němcová, show jumper Meredith Michaels-Beerbaum and adventurer Mike Horn."We are consciously adopting a new approach for the SUV campaign. Instead of advertising individual vehicles separately, we are presenting the entire family of Mercedes off-roaders. We will be telling exciting stories and creating emotional visual worlds which show each vehicle in its perfect environment – always flanked by the other family members. At the same time the campaign will familiarise people with our new SUV nomenclature," Jens Thiemer, vice president marketing Mercedes-Benz Passenger Cars said.Take a look at the campaign:https://youtu.be/5Ax45-TDVbMThe TV ad tells how the familiar celebrities master different challenges, accompanied by their SUV. The TV ad is available in various lengths, ranging from ten to 60 seconds and, depending on market requirements, can be used with a different line-up. In Germany the TV ad will be broadcast from 23 August 2015. Furthermore, the personal stories of the celebrities will also be hosted on an online microsite as part of the campaign.