Lenovo looks to broaden reach of Legion brand with esports sponsorship

As part of its strategy to broaden reach of its Legion gaming brand, Lenovo will be sponsoring one of Singapore’s largest esports organisations, Resurgence. The partnership will see provision of gaming equipment from Lenovo’s Legion brand, as well as monetary support for upgrades to Resurgence’s headquarters and training facility. Through the investments, Lenovo hopes to empower Resurgence to achieve its full potential in the gaming arena, and consequently cultivate wider interest and support for esports as more Singaporeans increasingly consider gaming a sustainable career option. Lenovo Singapore general manager Eddie Ang said in a press release, “Lenovo is committed to gaming and is constantly innovating to ensure our Legion devices offer an unparalleled gaming experience. This partnership is our way of extending our passion and continuous investment in gaming to the wider esports community.” Earlier this year, Lenovo hosted the Legion of Champions tournament in Bangkok, its flagship gaming event representing Lenovo’s commitment to growing the gaming ecosystem in Asia Pacific. Jayf Soh, founder, owner and CEO of Resurgence, said that there are a lot of common values shared by both companies. He added, "For one, we share the belief in pushing limits until they shatter. It is a huge honour to be recognised and endorsed by such a premier global brand. I am confident with their fast and powerful desktops, our players will be granted the best possible edge in their training and achieve stellar results in their tournaments.” Last September, Lenovo launched five new gaming machines as part of its Legion lineup. The new additions aim to target passionate gamers who look for style and substance.