LEGO and Singapore Poly strive to make a child's imagination a reality

The LEGO Group is continuing its mission to help parents nurture creativity – and invest on quality play time with their children with the #LEGOBuildAmazing campaign. According to LEGO, this is because it is "concerned adults might unknowingly stifle the growth of their kids’imagination – prioritising a very narrow definition of‘success."In a press statement, it said,  “Our mission is to try and reframe the emphasis –by highlighting a different route to a child’s success in the world from going beyond grades to the freedom to explore, imagine and create. For 80 years, LEGO has been the building block catalyst of a generation’s creativity, and we want to show parents how nurturing a creative mind could unleash their child’s future potential for success - and help the builders oftomorrow make a mark in the world.”As part of the campaign, a group of children were brought together at a LEGO playground and tasked to build ‘something that can fly’, using just their imagination and LEGO bricks.  The result was a flying rainbow cloud that rains candy (of course).The idea was then taken to a group of engineering students from the School of Aeronautical Engineering at Singapore Polytechnic, who faced the not-so-easy task of turning fantasy into reality.  Watch how the Singapore Polytechnic students recreated the kids’imagination:https://youtu.be/8GVSc6CoyO8#LEGOBuildAmazing will be rolled out across India, Indonesia, Thailand, Vietnam and the Philippines.