Lazada SG to help Radin Mas merchants ride the eCommerce wave

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Lazada Singapore has partnered with Radin Mas constituency to help 581 heartland merchants and hawkers sell their goods and services on the new dedicated Radin Mas Marketplace @ Lazada page, which will launch in April. Among the list of merchants that have jumped on board include household item retail store Bess Choice, and hawker stall Hock Shun Traditional Home Made Curry.

The partnership will also see Lazada educate Radin Mas stallholders on how to engage with younger customers through means such as livestreaming, so that they can feature their goods in an engaging manner.The businesses will have access to Lazada’s delivery partners allowing for islandwide delivery, and will also offer store pick-up for customers who prefer to save on delivery fees. For Radin Mas hawkers, shoppers can buy digital vouchers to redeem food and drink items at their stalls and be featured under Lazada’s newly introduced “Deals Nearby” feature on the Lazada app.

Loh Wee Lee, CEO of Lazada Singapore, said that no business is too big or too small to ride the eCommerce wave, including mom-and-pop shops in HDB heartlands, which are an integral part of Singapore's identity.

"We understand their challenges but also recognise their place in the eCommerce space to serve local needs and fellow Singaporeans, and we want to make sure they benefit from this opportunity. We will provide all the support required to help the merchants incorporate selling on Lazada as part of their day to day business, expand their reach to younger shoppers, and help them to better serve the Radin Mas community in digital commerce,” he added.

Melvin Yong, member of Parliament for Radin Mas SMC and grassroots adviser to Radin Mas Grassroots Organisations, added that he hopes that the initiative will bring the stores' affordable goods and services online, so that they can continue to thrive and survive in the post-pandemic future.

"I am glad that Lazada Singapore has agreed to partner with our merchants’ associations. Our heartland shops and hawkers add character and vibrancy to each of our neighbourhoods and are an important thread of our social fabric. I hope that everyone will give our neighbourhood merchants their fullest support,” he added. MARKETING-INTERACTIVE has reached out to Lazada for comment.

On the consumer end, Lazada Singapore launched a rebate scheme handing Singapore shoppers 9% cashback on eligible purchases for the rest of the year. The rebate scheme taps on a SG$50 million pool to support Singapore shoppers, via cashback and other platform mechanisms. According to Lazada, the roll out of Lazada’s Everyday Cashback aims to provide relief for those experiencing rising inflation and a global increase in food prices.

With the Everyday Cashback plan, Lazada shoppers will be able to receive up to SG$20 worth of cashback credits per order, for over 600,000 eligible items across various categories, including home and lifestyle, electronics, and health and beauty. These credits that can then be used to claim Lazada vouchers and offset future purchases.

This rebate scheme comes in addition to Lazada's existing LazCoins programme that gives shoppers the flexibility of using coins to redeem vouchers or free gifts on the platform.

Separately, Lazada recently named Chloe Fair as its VP, brand management on the regional team. She was formerly head of segment marketing at NTUC Income. Fair's appointment came after Lazada appointed Marcus Chew as its group CMO. Chew was also from NTUC Income where he held the CMO role for over six years. In his role, he supported the growth of all business lines through data integration, manage and maximised the effectiveness of marketing investments, and developed cut-through communications in line with business direction.

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