Lasalle presents an ode to creativity in new brand film

Lasalle College of the Arts (Lasalle) is looking to encourage the next wave of creative minds in Singapore to explore, engage, and apply to Lasalle with a new campaign titled 'Make it all happen at Lasalle'. 

Central to the campaign is a film highlighting the real-life experiences and creations of Lasalle's students and alumni, including award-winning works in fashion and animation, public art projects and performances in dance, music and theatre. 

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Lasalle described the film as an ode to creativity, a love letter to the art of making, and a story of creative exploration.

Accompanying the film is a series of visuals that encourage undergraduate and postgraduate students to realise their potential at Lasalle. 

The visuals were placed across the school's digital marketing platforms including social media channels and the official Lasalle website. 

The 'Make it all happen at Lasalle' campaign was made in partnership with GOODSTUPH. 

"Our collaboration with Lasalle over the years has been a fulfilling journey of shared creativity and innovation," said Adam Kerr and Jason Yong, GOODSTUPH’s co-creative leads for the brand.

"The 'Make It Happen at Lasalle' campaign is a testament to our shared commitment to not only promoting Lasalle’s educational offerings but also to inspiring a new generation of artists and designers."

Lasalle is not the only school in the region to put out a brand film. Recently, Malaysian university, Taylor's University, released a Chinese New Year brand film exploring insightful conversations with varying perspectives. 

The brand film, titled 'Table Talk' shines a spotlight on disagreements amidst the celebrations and tackles topics such as Malaysia's diverse cultures, education, career opportunities and marriage. It also aims to underscore that there are no universally correct opinions on certain topics and that decisions are shaped by numerous factors. 

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