Langkawi refreshes tagline to appeal to Gen Z wanderlust

The Langkawi Development Authority (LADA) has unveiled a new domestic tagline "Best Wey" targeting the younger generation as it aligns with modern times. The dynamic and catchy tagline hopes to appeal to the wanderlust spirit within Gen Z and Millennials and entice them to visit the island.

As part of the bigger campaign, a new video was also unveiled, showcasing Langkawi's beauty in an energetic, fast-paced and lively manner. The video is accompanied by an upbeat melody presenting all the unique and exciting adventures that await tourists.

Meanwhile, the newly compiled Langkawi Guide Series comprises information such as places to find authentic and exotic food in Langkawi, Langkawi nature guide, Langkawi holiday packages, a list of Langkawi hotels, and the map of the island. Tourists can access further information about Langkawi via their mobile by scanning the QR codes in the brochures. A+M has reached out to LADA for additional information.

LADA's CEO Nasaruddin Abdul Muttalib said it strives to position the island as a quintessential holiday relaxation spot by highlighting the island's attributes such as Langkawi Geopark, the first UNSECO-listed geopark in Southeast Asia. He added that aside from being a private and tranquil paradise for rejuvenating escape, Langkawi has always been regarded as one of the top venus for MICE events.

"We aim to ensure that Langkawi is perceived as a world-class tourism destination. To achieve that, we must keep pace with digital improvements and bring ourselves beyond tech literacy to being tech-savvy," he added.

Langkawi witnessed an 80% increase in search on Expedia last year afteer Malaysia launched it travel bubble there. There was also an increase in the volume of searches for hotels, especially for trips to Genting, Melaka, and Tioman.

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