Asian landmarks pick sides in dynamic 'House of the Dragon' FOOH campaign

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Landmarks across Asia have been taken over by banners supporting Queen Rhaenyra and King Aegon in a fake out of home campaign by HBO GO. The campaign aims to celebrate the launch of House of the Dragon season two and invites fans to pledge their allegiance to either side - Team Black for Queen Rhaenyra or Team Green for King Aegon.

In addition, various outdoor installations and activations were also held across the region too. In Singapore, Marina Bay Sands proudly made a claim for Team Black while the National Gallery's entrance welcomes allies of Team Green with CGI banners.

Don't miss: OPPO takes over global landmarks in quirky FOOH campaign

Meanwhile, the King Power Mahanakhon building in Thailand made a stake for Team Green in a CGI banner. Commuters passing through the Sukhumvit train station from now until 31 July can also immerse themselves in the show's green-versus-black themed ceilings and floorings which will lead them to a 3D-lighted sigil compelling them to heed the call "All Must Choose".

In tandem, giant billboards for the House of the Dragon will be displayed on the streets of Siam Square from 8 to 7 July. Fans and pedestrians were also treated to a video mapping of the series' content including catching a dragon named Syrax flying and breathing fire over Hua Lamphong.

House of the Dragon also took over some of Thailand's beloved restaurants where a cooking competition at LEK Seafood and T&K Seafood at Yaowarat were held.

In the Philippines, CGI banners were raised at Manila City Hall and the historical Intramuros building. Fans, influencers and subscribers were also invited to a watch party when season two premiered.

A similar watch party was also held in Indonesia. In the country, CGI banners took over Monas and Bundaran HI too. A video mapping of the series' content, including Syrax flying and breathing fire over Kota Tua was also featured as part of the campaign.

In addition, motorists navigating through Blok A will be met with a divided burning LED banner signifying the fractured realm until 9 July.

Other CGI banners took over the ICC and IFC Building in Hong Kong, the Petronas Twin Towers and Merdeka Square in Malaysia as well as the Liberty Square and Taipei 101 in Taiwan.

Fake out of home ads featuring landmark takeovers have been seeing a huge popularity in recent times. Last week, Chinese smartphone brand OPPO ran a similar campaign where it took over global landmarks to showcase the brand's new phone, the OPPO Reno12.

The ad campaign features cities such as Singapore, Dubai, Rome, Barcelona and London. In Singapore, liquid silver is seen flowing out of the HSBC Rain Vortex in Jewel Changi Airport. A train passes by the attraction and gets wrapped in liquid silver too. A Reno12 phone later appears from the HSBC Rain Vortex.

According to a statement seen by MARKETING-INTERACTIVE, the ambitious initiative aims to underscore OPPO's innovative spirit and connect with global audiences in a more dynamic and engaging manner.

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